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october 21, 2020 - MDF

Product news 2020


Renowned protagonists of international #design, such as Jean Nouvel, Jean-Marie Massaud, Neuland Industriedesign, #pitsoukedem, and 967Arch, have been appointed to interpret the #mdf Italia philosophy, based on the values of simplicity and refinement of each product. This is how the many novelties of #mdf Italia come to life in the new exhibition space.

NVL TABLE – Jean Nouvel Design
A mono-material table, with contemporary lines and characterized by a strong personality. NVL Table is the second project signed by the French designer Jean Nouvel for #mdf Italia after Super_Position and which literally takes its name.
The distinctive features of Jean Nouvel’s architecture are fully manifested in this table and enhance the stylistic elements that have always distinguished his work: pure geometric shapes, formal lightness, graphic lines, rigor.
The simplicity of the shapes harmoniously dialogues with the solidity of the material and plays with contrasts: the table top appears thin and light and seems floating above the base. The central support is composed of two volumes that thin upwards and create two symmetrical bases that support the top, thus recalling the principle of trilith, a structure consisting of two vertical elements supporting a third element set horizontally across the top.
NVL Table becomes part of the #mdf Italia collection, enriching the tables collection and offering a new solution for domestic and contract environments.
Simple and elegant, thanks to its round shape it encourages the conviviality among guests in dining rooms or living rooms. In its oval shape it fits perfectly in contract and working contexts, such as executive offices, meeting and representative rooms, encouraging the exchange of ideas between the participants. Whether in the lacquered, glossy or matt version, or in the materic variants in reconstructed black ebony and white Carrara marble or reconstructed stone, NVL Table reveals its extreme elegance in any environment.

DIVIDE IT – Pitsou Kedem
“The main #design idea was to create a mutable wall that could turn from being opaque, silent and uniform, almost invisible, to express in infinite possibilities of geometric and unique compositions.” #pitsoukedem

In today's dynamic world, designing products that adapt to change is essential. #design and functionality must go hand in hand to offer life to solutions that are not only aesthetically beautiful, but also able to adapt to the transformations we are witnessing. This contributed to change and redraw domestic and working spaces: #people work in a pub, at home or share common workspaces. Divide IT was created to meet these needs.
Designed by the Israeli architect #pitsoukedem, who has already created the Mirror Lines collection for #mdf Italia and signed several stunning residential projects, it is a dynamic product that adapts to every requirement and allows you to divide working spaces and home environments. At the same time, it maintains the sense of contiguity between adjacent rooms and creates suggestive and elegant perceptions.
Divide IT is a furniture complement that moves easily and can change position at any time the user wishes. Available in two different sizes, it is composed of several panels which, rotating on an axis of 360 degrees,
can be positioned to determine the passage of light and sound. This rotation allows for endless possibilities of partition, transition, and diffusion. A simple solution, still with strong identity: used individually or in combination with other dimensional and color variations, it allows you to create new spaces within environments without resorting to a fixed separation.

NEIL LEATHER – Jean-Marie Massaud
Elegant, light, sophisticated: Neil Leather is the natural evolution of Neil, an icon of essentiality born in 2018 by the hand of Jean Marie Massaud. A project in continuous evolution that in 2019 gave birth to Neil Twist armchair and in 2020 to Neil Twist chair. Innate class and an international style characterize the products created
by the French designer for #mdf Italia, which today are enriched with a new proposal designed for wide living spaces, but also to characterise domestic environments with extreme elegance.
Neil Leather pays close attention to details, to the research of proportions and comfort.
The bearing steel frame, available in glossy black chrome finish, draws a simple and light architecture, while the thick full grain leather covering dresses it and creates a welcoming seat. Sartorial details, such as the seams in heavy duty thread and the dyed edges, enhance the exclusive qualities of the leather and its processing, 100% made in Italy. A product that combines traditional #design and craftsmanship, able to fit into different environment, the most classic or the most modern and contemporary.

RANDOM WOOD – Neuland Industriedesign A new refined Canaletto walnut finish dresses the iconic Random
bookcase in the 2C-3C version. An elegant texture with darker veins enhances the natural beauty of the wood, giving a warm and welcoming atmosphere to the environments in which it is installed, from the living room to the dining room. Thanks to its timeless character, the new Random wood 2C-3C adapts
harmoniously to any context and style, from the most classic to the most modern, characterizing every interior with personality. Designed in 2005 by Neuland Industriedesign, Random is an icon of the #mdf Italia collection which expanded its range over the years with the introduction of the 2C and 3C options in 17 shades. A modular bookcase, which can be used individually for small spaces, or in combination with other color shades to create larger compositions.

20.VENTI HOME LIGHT – 967ARCH
20.Venti Home and Home Light are the new compact and versatile options of the iconic 20.Venti family, born two years ago by 967ARCH to meet the new needs of working spaces which reinterpret in a contemporary key the
desk of the past. 20.Venti Home and Home Light perfectly expresses the present trend to dynamic and shared job. A job that, if necessary, may become highly independent. An attitude also adopted at home, where, for a few years, home office spaces have been created, i.e. real active corners to work either continuously or temporarily.
This brand new furnishing solution is not restricted to home environments, but it also lends to other operational contexts: libraries, hotels, exclusive schools and colleges. As for the office version, also 20.Venti Home and Home Light, stands out for the same 2x2 cm profile and the possibility to customise it in terms of colours and finishes.
A fresh and multipurpose furnishing proposal to meet plenty of needs and end-uses.

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