Press release
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october 20, 2020 - Ford
All-New Bronco Sport Nabs Off-Road Win at Grueling Rebelle Rally
DEARBORN, Mich., Oct. 19, 2020 – It didn’t take long for the 2021 #bronco Sport to flex its off-road muscle. Professional driver #shelbyhall and experienced navigator #pennydale guided the all-new Bronco® of small SUVs – on sale later this year – to a win at the prestigious #rebellerally Saturday.
Hall and Dale won first place in the X-Cross class at the #event, a grueling week-long adventure that requires contestants to cover 1,200 miles of #nevada and #california desert terrain. In lieu of electronic GPS mapping, teams rely on old-school compass-and-map navigation to reach designated checkpoints along the way.
Perhaps as impressively, all three #bronco Sport entries finished the #rally. Novice off-roaders and #ford #bronco marketing team members Jovina Young and Erica Martin finished fifth. Competing in a third #bronco Sport, enthusiasts Elana Scherr and Betsy Anderson were close behind in sixth place.
“Just finishing Rebelle is an impressive feat – we’re proud of all three #bronco Sport teams,” said #markgrueber, #bronco brand marketing manager. “The results really underscore that #bronco Sport delivers, both for seasoned pros and off-road novices. All of these women embody what Built Wild™ stands for, and the first-place finish by Shelby and Penny helps establish this all-new vehicle as the #bronco of small SUVs.”
This year marked the fifth running of the #rebellerally, an all-women off-road #event that begins near Lake Tahoe in #nevada and ends at Imperial Sand Dunes in #california. The #event is designed to blend serious off-road competition with the ultimate road trip.
For more information on the all-new #bronco Sport small #suv, please visit www.ford.com/broncosport.
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