Press release
108KB
september 30, 2020 - Louis Erard
Louis Erard: eternally contemporary
Excellence Triptych. Timeless design. Forever stylish high-end essence. Unprecedented technical options for this price segment – small seconds, regulator and monopusher chronograph.
A three-act prelude to the new classic collection.
We never completely reinvent the classic timepiece, but we can give it new meaning. This is perfectly reflected in the #excellence Triptych, the new backbone of the traditional line. #louiserard could have followed the path of many of its competitors: open up its archives, patiently curated since 1929, pull out an iconic model and update it. But under Manuel Emch’s leadership, #louiserard preferred the path of creation, surrounding itself with the best partners: designer Nicolas Barth Nussbaumer and movement manufacturer Sellita, not to mention all the other suppliers.
The soul of this new family of watches lies in the Jura Mountains, in the small village of Le Noirmont where the brand is based, surrounded by grassy pastures and fir trees. These incredibly distinctive trees inspired the design of the hands and are featured as functional decoration on the crown, in subtle reference to Art Sapin – a variation of Art Nouveau from the Jura.
Each of the three models forming this triptych has its own technical and aesthetic defining features. But they are all built in the same spirit, with common aspects between them, such as a family portrait spanning several generations.
The cases sport the roundness of old pocket watches, although tightened by sapphire crystal, which projects slightly beyond the case, giving the overall piece a highly modern style. The matt silver dials are reminiscent of the elegant simplicity of the 1950s, but revitalised with shifting levels and contrasting finishes: satin-finished, brushed, snailed and diamond-cut. And each detail has been finely crafted, from the typography and metal index to the hand bushings, in order to produce an original, groundbreaking and decidedly contemporary result. All with the natural, sensual touch of the chocolate calf nubuck leather strap.
The #excellence Petite Seconde is the entry-level model (CHF 1,500), identifiable by its counter at 6:00. The #excellence Régulateur (CHF 2,500) sports two distinctive vertical counters – hours at the top, seconds at the bottom – and a large central minute hand. The #excellence Chronographe Monopoussoir (CHF 3,500) completes the trio with its 30-minute counter at 12:00.
Further information in the press release to download
34237 85237 74239 Triptyque
4500x2500, 43MB
34237AA01.BVA31
3071x4252, 38MB
34237AA01.BVA31 Back
6221x5412, 22MB
34237AA01.BVA31 PR
7087x8661, 24MB
74239AA01.BVA31
3071x4252, 39MB
74239AA01.BVA31 PR
7087x8661, 219MB
74239AA01 Crown
5354x3937, 338MB
85237AA21.BVA31
3071x4252, 17MB
85237AA21.BVA31 Back
6221x5412, 22MB
85237AA21.BVA31 Case
5827x2992, 32MB
85237AA21.BVA31 PR
7087x8661, 23MB
85237AA21 Crown
4882x3622, 11MB
85237AA21 Hands
5670x4251, 106MB
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