Press release
672KB
september 30, 2020 - DS
New edition of “Un autre regard” from DS Automobiles for Paris Fashion Week
- DS Automobiles is adding a new element to “Un Autre Regard”* with an editorial #fashion photo shoot dedicated to Paris #fashion Week® Women’s Spring/Summer 2021, following a first edition launched last July.
- “Un Autre Regard” links the concept car collection designed by #DS Automobiles to the world of #fashion from emerging branDS identified by the Fédération de la Haute Couture et de la Mode.
- DS #7crossbacketense4x4300 will go with Paris #fashion Week® visitors, all over Paris between 28 September and 6 October, with its ability to drive in zero emissions mode for 75km (WLTP City standard).
DS Automobiles is presenting a new editorial #fashion photo shoot for Paris #fashion Week® Women’s Spring/Summer 2021. This second edition of Un Autre Regard came to life around the remains of Château Royal de Montceaux-Lès-Meaux. Built at the start of the 15th Century, it had been bought by Henri II as a gift for his wife, Catherine de Médicis, the Queen of France. The castle was destroyed after the Revolution and today the area is classified as a Historic Monument.
Decidedly avant-garde in its time, the castle is today made up of ruins and remnants, in the middle of columns and a restored lodge. It’s in this setting that all the concept cars revealed since the creation of the brand, #DS AERO SPORT LOUNGE, #DS X E-TENSE, #DS E-TENSE and #DS DIVINE, posed with two models, Justine Nicolas and Olivia Valin, and the looks from three emerging international #fashion branDS: Boyarovskaya, #thebemagugu et Mossi.
Four pictures were created totally contrasting the enchantment of heritage and the modernity of the expertise displayed by the designers and the #DS Automobiles concept cars. Laurent Nivalle (photos) and Emmanuel Rouyer (video) captured the strength of different lines to shape a new chapter for Un Autre Regard.
“Fashion is a source of inspiration for the #DS brand’s identity,” emphasises Laurent Nivalle, #DS Automobiles Global Brand Designer and the photographer for this edition of Un Autre Regard. “We were influenced by Ernst Haas, Saul Leiter, Hedi Slimane, Peter Lindbergh, and cinema. In these areas, the car has always played a prominent part and it was important to us, as an avant-garde brand, to use this relationship between the car and #fashion. On this shoot, the #DS concept cars play a major role alongside the young designers who have a fresh new perspective on their world. The remains of the Château Royal de Montceaux-Lès-Meaux create contrasts in light, colour, shape and line… which are in my photographic codes. Heritage is very present and a huge difference with our models like #DS DIVINE and #DS E-TENSE which tell the story of our brand. This alchemy shows that today #DS Automobiles stanDS between tradition and modernity.”
The photos will be available on the @DS_Official Instagram account throughout the Paris #fashion Week®.
Paris #fashion Week® Ready-to-Wear Women’s #fashion Spring/Summer 2021 runs from 28 September to 6 October, in partnership with #DS Automobiles. 84 #fashion houses have signed up to the official calendar with physical and digital events. Guests will travel to the venues for 19 shows and 20 presentations in #DS #7crossbacketense4x4300, a plug-in hybrid model that symbolises French #automotive luxury. With 75 kilometres of zero emissions range (WLTP City standard), #DS #7crossbacketense4x4300 opens the way to a new kind of mobility that’s more enjoyable, more efficient and safer.
* Un Autre Regard = A Different Perspective
The designers
Boyarovskaya
Boyarovskaya is a women's clothing brand based in Paris and founded in 2016 by #mariaboyarovskaya and Artem Kononenko. Deconstructing the codes of couture, their clothes are minimalist and often decomposable. Their designs are characterized by efficient cuts with a modern elegance. Boyarovskaya is mentored by FHCM since 2018. The brand has also been selected as Super Talent of Pitti Immagine / Vogue Italia Talents. In March 2020, it joined the official calendar of presentations of the PFW® Womenswear.
Mossi
Designer #mossitraore is purposed and leaDS two projects at the same time. The first one is a social and solidarity project oriented towarDS training and integration, a sewing school allowing to learn, to cultivate a know-how and to exercise it. The second is a #fashion brand offering clothes with pure lines and a timeless aesthetic. Those two projects combine in his collections, designed and produced in workshops in the Parisian suburbs. MOSSI won the Pierre Bergé Andam 2020 award and has integrated the PFW® Official calendar of presentations this September.
Thebe Magugu
Thebe Magugu studied design, #fashion and photography at the prestigious LISOF School of #fashion design in Johannesburg. He launched his brand in 2015 after several experiences with branDS and designers. Proudly African, #thebemagugu has the strong desire to elevate the view of African #fashion. He creates modern clothes with an African twist, employing local resources from fabric weaving to manufacturing while using local crafters and artisans. #thebemagugu is the winner of the LVMH Prize 2019. The brand joined the Presentations Official Schedule of PFW® Womenswear and is part of SPHÈRE – Paris #fashion Week® showroom since February 2020.
1600 2
1600x900, 1MB
DS 7 CROSSBACK E-TENSE 1 3
3343x1880, 4MB
DS 7 CROSSBACK E-TENSE 2 3
3071x2047, 5MB
DS 7 CROSSBACK E-TENSE 4 6
1200x801, 108KB
Related news |
||
|
|
|
january 16, 2024
|
june 21, 2022
|
january 18, 2022
|
|
Official partner to Paris Fashion Week since 2019, DS Automobiles is taking part in the shows with a fleet of DS 7 E-TENSE and DS ... |
Paris Fashion Week partner DS Automobiles is providing a fleet of 25 DS 7 CROSSBACK and DS 9 E-TENSE plug-in hybrid models, includ... |
DS Automobiles is renewing its partnership with the la Fédération de la Haute Couture et de la Mode to support #parisfashionweek ®... |
Download all 
You might be interested in |
||
|
|
|
june 23, 2021
|
march 05, 2021
|
july 07, 2020
|
|
New large saloon and signature of French elegance, #DS 9 will make its #Paris debut at #Parisfashionweek Men’s, from Tuesday 22 to... |
In a world first, thirty-six #DS #7crossbacketense and #DS #3crossbacketense models lit filming of the #Coperni Autumn-Winter 2021... |
Official partner to Paris #fashion Week®, #DS Automobiles is revealing a unique editorial #fashion photo shoot featuring the emerg... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness