ELIE SAAB Maison showroom opens in Milan presenting the new accessories collection.

ELIE SAAB and Corporate Brand Maison are proud to announce the opening of the first ELIE
SAAB Maison showroom in Milan. The space, which will open its doors in occasion of Milan Design
Week, will host the collection of furniture products of the Haute Couture brand, enriched by a wide
range of accessories.

"On the occasion of the launch of the #eliesaab Maison debut collection, last May, we talked
about a journey that was about to begin. Today we’ve reached the first destination, Milan, the
perfect place for the opening of our first showroom. A space that symbolizes the union between
fashion and #design, which aims to become the symbol of a new way of creating value, not only
through the furnishing objects it contains. The showroom is the doorway into the world of ELIE
SAAB, a dynamic showcase of the entire range of projects conceived around the Brand. Among
them the latest collection of home accessories that will be unveiled during the Milan #design week.
The showroom is a quintessential space, changing its #design to the rhythm of the collections and
the many innovations that will be proposed here in the next stages of our exciting journey.”

Massimiliano Ferrari, President of Corporate Brand Maison.
The choice of location is a mission statement: situated in the heart of the fashion quadrilateral, on
the corner of Via S. Andrea and Via della Spiga. Located downtown, on the first floor of an elegant
building, a minimum but significant distance that separates it from the buzz of the streets below.

An elegant, exclusive and refined space that invites you to explore the various areas, each
dedicated to a specific moment of the day, and to discover the accessories that are naturally
located in the interiors. An intimate place that contains objects of timeless beauty.

The #eliesaab Maison showroom has a versatile architectural layout and is characterized by
volumes that recreate the environments of a real home in a realistic way, or transform it into a
more neutral space, containing the key elements typical of retail.

The concept of the Milan showroom, which will be followed by openings in Dubai, London and
Beirut, is developed by the Creative Director of Corporate Brand Maison, #carlocolombo,
together with his team. Every detail is designed to create value, from the bronzed mirror walls, to
the curtains, to the oak parquet flooring with Hungarian installation, to the full-height swivel
screens (Brise Screen), whose coverings can be replaced, season after season.

For the opening, the new collection of home accessories will be presented as an absolute preview,
which aims to add a touch of personality to each room. #carlocolombo: "The accessories were developed following the same creative process that gave life to the furniture collection, conceived
with the aim of being an ideal finishing, an enrichment of the rooms of the #eliesaab Maison,
embedded and consistent with the codes on which the entire project was built. We started from a
precise historical context, the 1950s, from which we borrowed a preference for essential style and
to which we added a series of shared inspirations, in many cases references to the elements of
nature. In the #design phase of the collection we gave equal weight, on one hand to the need for
aesthetic satisfaction, and on the other to the necessary functionality of each object.”

The collection offers a wide range of textile accessories, consisting of decorative cushions and
throws, along with lighting and carpets. It offers a rich choice of plaids, made by the finest Italian
manufacturers. They were asked to transfer techniques normally used for processing cashmere to
silk, the noblest fabric, chosen as the exclusive material of the #eliesaab Maison collection.
The lighting collection is inspired by the minimal style of the fifties. Inspired by the shapes and
forms of nature, Narcisse chandelier creates a poetic and delicate balance to any environment.
Diamond, a chandelier composed of a light steel structure that supports a multitude of Murano
glass applications, capable of creating a unique light spectacle through the reflections of light on
diamond like surfaces. Light Pillar, a floor or table lamp is characterized by a vertical structure,
inspired by the magical effect of the atmospheric optical phenomenon.

The rug collection is created together with a partner representing over two hundred years of
Persian artisan tradition, Sahrai. Sahrai's journey begins in 1830, in Tehran; a family passion,
handed down from generation to generation, in the most absolute respect for tradition, combined
with continuous innovation, on materials, style and production techniques. Since the early 1900s,
when the company first expanded into the European market, Sahrai maintained its reputation as a
leader in innovation and exploration of new frontiers in the luxury carpet sector.

The #eliesaab Maison Rug Collection takes us on a whimsical voyage through the iconic shapes
and distinctive signature lines of the brand. Nature and art in all of its forms as source of inspiration
shaping living spaces to relax and unwind in style.

Playing an essential part in the interiors of #eliesaab Maison, the rug collection offers
contemporary elegance in a high-quality range, available in a mix of wool and bamboo silk or
entirely in bamboo silk. Luxurious soft with delicate textures and patterns, the dominant colours in
the collection are those of the Brand’s Haute Couture creations: delicate creams, pastel shades of
grey contrasted with a touch of colour found in nature.

A key characteristic of the collection is the valorization of ELIE SAAB’s primary symbols such as the
logo and the crest rewritten into the carpet designs of Palmier and Monogram perfectly
expressing the DNA of the brand. Palmier has no traditional border as the edges create a delicate
and poetic movement becoming a true work of art for the floor. A special piece in the collection is
Nomad, in which the refined hand tufted workmanship stands out, which gives the carpet a threedimensional
appearance, emphasized by the pattern chosen for this unique creation.

The #eliesaab Maison Rug Collection will complete any residential or commercial environment
with its contemporary lines and strong style identity staying true to the designer’s vision of timeless
beauty.

The accessories collection summarizes the ultimate in luxury and stylistic research, fully reflecting
the brand's DNA. It’s a dynamic collection, which will continue to grow over time, involving every
area of the house, any time of the day.

ELIE SAAB HAUTE COUTURE HOUSE.
Elie Saab founded his eponymous label in 1982, at just 18 years old. Since then, the ELIE SAAB
house has been established as one of the major leaders in the Haute Couture category globally,
with ateliers based in Paris and Beirut. #eliesaab has continued to build on the inherent savoirfaire
and innate elegance for which it is renowned, expanding into the Ready-to-Wear, Bridal,
Accessories, Eyewear & Fragrance categories. Along with the brand’s most recent venture into
home & interiors, with the new MAISON line, #eliesaab joins the premiere league of the world’s
global luxury fashion & lifestyle brands.
ELIESAAB.COM

CORPORATE BRAND MAISON S.A.
Corporate Brand Maison is the division of Corporate Brand Group specialized in brand extension
projects in the furnishing and hospitality sectors, dedicated to prestigious international fashion and
automotive brands. The services offered by Corporate Brand Maison are build around the specific
needs of its clients following their development objectives and focuses on two main areas: The
conception, production and marketing of Home Décor collections; The development of advanced
initiatives in the Branded Real Estate sector, from the initial #design phase up to the delivery,
backed by a network of exclusive global partners that have been operating in this sector for years.
CBMAISON.COM