Press release
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august 17, 2020 - Mclaren
New McLaren Senna 'Ride-On' is 2020's electrified ultimate toy
- First-ever #Mclaren Senna ‘Ride-On’ and third car in McLaren’s range of children models, following the #Mclaren P1TM and 720S
- The ultimate new supercar toy, with working dihedral doors; operating brake with brake light elements; infotainment system and realistic #Mclaren Senna engine sounds
- Six liveries available, one of which – yellow with #green accents – is exclusively sold through the official #Mclaren Retailer Network
- Available to order now; priced at £375 in the UK market
McLaren #automotive is pleased to announce a new, track-focused electrified model for the junior racing driver - the #Mclaren Senna ‘Ride-On’.
Hot on the heels of the #Mclaren 720S ‘Ride-On’ launched last year, the new #Mclaren Senna ‘Ride-On’ is the ultimate accessory for younger performance enthusiasts. It is modelled on McLaren’s most extreme track car, the unparalleled abilities of which are reflected in it bearing the name of three-time #Mclaren Formula 1 World Champion, Ayrton Senna.
The #Mclaren Senna Ride-On is available in five authentic and eye-catching #Mclaren paint colours: black, white, Mira orange, Vega blue and Memphis red. A sixth, special edition colour – exclusive to #Mclaren retailers - of yellow with #green accents echoes the colours of Ayrton’s race helmet for the most serious of budding racing drivers.
The #Mclaren Senna Ride-On is aimed at 3 to 6-year-olds, although McLaren’s own Formula 1 driver Lando Norris did manage to squeeze in the car and take it for a test drive, just to check he was happy with the way it drove.
The #Mclaren Senna ‘Ride-On’ features all the functions of last year’s popular 720S ‘Ride-On’, including working dihedral doors to allow easy access. Once inside, the young owner can begin their drive using an authentic push-button start which activates #Mclaren Senna engine sounds. Junior journeys can also be accompanied by music, played via an infotainment system that can access files from a USB device or SD card.
For precision handling, the model also features a working brake with brake light function. And while performance is understandably restricted compared to the real thing, the #Mclaren Senna ‘Ride-On’ is set to become one of the most coveted #automotive #toys of 2020 and beyond. Priced at £375 in the UK market, the #Mclaren Senna ‘Ride-On’ is available to order now at #Mclaren Retailers and selected toy retailers.
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