Cookie Consent by Free Privacy Policy website Visionnaire reinforces its foreign operations with a new monobrand showroom in China, in the city of Taizhou.
august 07, 2020 - Visionnaire

Visionnaire reinforces its foreign operations with a new monobrand showroom in China, in the city of Taizhou.

Created in collaboration with Zhiqin Home, the store is located between Huangyan, Jiaojiang and other important commercial districts and areas of exclusive villas. The new showroom of about 290 square meters is on a single level, with seven large windows facing the space outside.

The concept focuses on the dialogue between nature and artifice: the organic forms of the suspended ceiling, which set an absolutely original tone for the spaces, are reflected in the dark marble floors, blending to offer a precious setting for the latest collection of furnishings. The alternation of surfaces in grosgrain bronze-finish glass, planters, wallpapers with floral graphics and marble with inlays of bronze metal grants the space a fluid rhythm to accompany visitors along the way, igniting their imagination. The ability of materials to be flexible is a fundamental factor, allowing them to adapt to any transformation: in this sense, the suspended ceilings offer all the possible levels of transparency, opacity, reflection and color, to liberate the fantasy.

The displays present the furnishings of the latest collections, alongside the iconic products of the brand. The items bear the signatures of Steve Leung – a starchitect based in Hong Kong – who has created for Visionnaire the Nature Jewel Box capsule collection and many other projects; Mauro Lipparini, an architect with extensive experience and sensitivity to Asia; and Alessandro La Spada, a long-term collaborator of the maison. 


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