Cookie Consent by Free Privacy Policy website Carlsberg shares a beer with Liverpool FC fans across the world with limited edition champions cans
june 30, 2020 - Carlsberg Group

Carlsberg shares a beer with Liverpool FC fans across the world with limited edition champions cans

Carlsberg is celebrating #liverpool FC’s Premier League title win by launching a limited edition ‘champions can’ for fans in 25 countries across the world. 

The limited-edition packaging sees #carlsberg switch its iconic green colour to Liverpool FC’s equally iconic redThe Champions can features Liverpool FC’s crestplayer signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage) with the words ‘Champions, 2020 onwards’. 

Liverpool FC were confirmed Premier League champions last night as Manchester City dropped points at Chelsea, after Liverpool FC beat Crystal Palace on Wednesday evening. An incredible season sees them win the title with 7 matches to spare.  

Fans in 25 countries including Australia, China, India, Ireland, Malaysia and the USA will be able to find the limited-edition celebratory packs in selected stores or up for grabs via social media competitions over the coming weeks - while the celebration will continue on Carlsberg’s digital channels with an associated campaign.  

Head of Global Sponsorships, Louise Bach, said: “We’re delighted to be celebrating the team’s incredible season together with #liverpool FC fans across the world. Our role is to make football even better for the fans, and hopefully this will make their celebrations even sweeter. 

Carlsberg’s partnership with #liverpool FC is the longest in the Premier League, spanning 27 seasons. In 2019, Carlsberg worked with its brewmasters and scientists at the #carlsberg Research Laboratory in Copenhagen to brew an all red beer especially for #liverpool FC fans. The all red label, bottle and brew celebrated legendary manager Bill Shankly’s famous decision to turn the club’s kit all red – with the view that teams in red win more. 

Related news

february 16, 2021
october 28, 2020
october 12, 2020

The #carlsberg Group has been notified by The #carlsberg Foundation, the Group’s long-term controlling shareholder, about proposed...

Unless otherwise stated, comments in this announcement refer to Q3 performance.HighlightsTotal organic volume growth of 2.4% (9M: ...

The #carlsberg Group has entered into an agreement with Bitburger Braugruppe to acquire the #wernesgrunerbrewery, including the We...

You might be interested in

september 16, 2020
june 30, 2020
may 22, 2020

As the European Commission sits down to discuss proposals for a new 2030 emissions target in time for the State of the Union addre...

The Danish Minister for Higher Education and Science Ane Halsboe-Jørgensen celebrated Carlsberg’s topping-out ceremony at the plan...

In largest-ever UN-backed CEO-led climate advocacy effort, major multinationals reaffirm their own science-based commitments to ac...