june 18, 2020 - Rosenthal

Radically contemporary: Rosenthal magazine wins German Brand Award

Selb. More than 500 #design awards that Rosenthal has already won for its outstanding products are now joined by an award for excellent brand communication: The customer magazine "Radikal Zeitgemäß - Rosenthal X Walter Gropius", designed on the occasion of the 100th Bauhaus anniversary, has now been honoured with a German Brand Award.

On 116 pages, the elaborately designed magazine illustrates the connection between Philip Rosenthal and Bauhaus founder Walter Gropius. The simple, elegant cover of the magazine picks up on the Bauhaus principle "Less is more". A circle is punched out of a black coloured paper, through which the neon-coloured interior of the magazine shines as a shining plate. Contentwise the magazine convinces with interviews and stories that show the whole range of the Rosenthal #design world.

Rosenthal commissioned the German-Brazilian designer Rafael Bernardo with the layout of the magazine, who has already excelled with the #design of the multi-award-winning book on Philip Rosenthal's 100th birthday.

The German Brand Award:
Presented by the German #design Council and the German Brand Institute, the German Brand Award honors the most innovative brands and best strategies for consistent brand management and sustainable brand communication. The goal of the German Brand Institute is to strengthen the importance of the brand as a decisive factor for the success of companies in the national and international competitive environment. With the German Brand Award, the foundation presents a unique award for outstanding brand management.
June 2020