june 16, 2020 - Laminam

Laminam - Press Release - A New Brand Identity

Laminam, the Fiorano Modenese-based company which changed the world of ceramics, establishing itself internationally in just a few years with its innovative large surfaces for the architecture, #design and furnishings sector, has just undergone a major renovation. The company’s logo, corporate identity and communication plan have changed, but not its goal which is to draw on past successes and lead the company towards new achievements and new firsts.

Established in 2001 in Fiorano Modenese, #laminam instantly established itself internationally due to its innovative production of large-sized, minimum-thickness ceramic slabs. Introducing state-of-the-art technologies and an ability to think out of the box enabled the company to develop a new category of surfaces that have opened new and exciting possibilities in the architecture, #design and furnishing worlds.

The company has innovation at its core and continuously astonishes markets with its refined, superior products. The introduction of bioactive treatments granted Laminam’s slabs antibacterial, anti-pollution and self-cleaning properties, while In-Side technology introduced another striking innovation – body and surface continuity.

Today, #laminam presents its latest evolution. It is a new visual identity and a new communication plan which enhances the brand's positioning, pioneering outlook and aesthetic refinement of its collections. The goal is to convey value to its customers and
continue pursuing the ambitious results that have been Laminam’s key feature since its foundation and made it an ever-expanding industrial concern.

Laminam CEO Alberto Selmi said: “Our goal is to support architects, designers and those wishing to give shape to their spaces. We place ourselves at the service of their vision and boost their expressive potential through high-performance, high-sustainability surfaces of
exceptional beauty.”

A NEW BRAND PLATFORM
This is the intention of the new brand platform, based on a renewed corporate vision and mission and a new logo. This logo consists of a monogram and tagline which expresses a clear and distinctive concept: Superior Natural Surfaces.

“The creative process has been guided by a profound reflection on our origins, values and future. The result is a different approach to communication, which enhances the beauty of our surfaces, their #design, and qualities that make them superior”, continued Selmi.

“Endowing our communication with a monogram, which is similar to the fashion rather than the ceramic world, highlights our focus on our products’ style component and the need to mark them with a symbol that represents our vocation to continue pioneering the world of
surfaces.”

THE #laminam EXPERIENCE

Laminam’s new corporate identity is just the first in a series of important innovations to be introduced in the coming months. This includes the presentation of the company’s new ranges via digital channels – an unprecedented and important expressive medium for #laminam.

This is a strong signal from a company that never stops innovating and evolving, offering its customers high quality surfaces featuring a refined #design and using sustainable production processes.

LAMINAM SpA
Established in 2001, #laminam quickly acquired a leading position in the global market for its large ceramic slabs offered in a wide range of surfaces, sizes and thicknesses. In March 2019, the Alpha Private Equity Fund 7 signed an agreement to gain control of #laminam Spa, and pursued a growth plan which saw Pambianco Strategie di Impresa awarding #laminam first place in the ranking of most “listable” companies in the Design/Coatings sector in November 2019.

In addition to its Fiorano Modenese headquarters, #laminam has two further production centres – one in Borgo Val di Taro, near Parma, and the other in Russia, in the Vorsino Industrial Park, near Moscow. The company’s internationalisation process is constantly ongoing, as confirmed by recent openings of the companies #laminam Germany GmbH, #laminam Japan and #laminam UK.

Its presence abroad – in the United States, Canada, Europe and the Far East – is further strengthened by a series of partnerships and sales offices in several countries, and its important distribution centres in strategic locations around the globe, set up to support

LAMINAM.COM
Laminam S.p.A. - Modena Company Registration no. 01969990355 | Registered Office and Head Office: Via Ghiarola Nuova, 258 - 41042
Fiorano Modenese (MO) Italy | T. +39 0536 1844200 | Share Capital € 7,200,000 | Economic and Administrative Index no. 332793 | Tax Code and VAT no.
IT01969990355 | SDI (electronic invoicing no.): MZO2AØU

- Photogallery (3)

Laminam newlogo

5906x5906, 714KB

Laminam newstyle

2008x1181, 591KB

Laminam-CEO-Alberto Selmi-HR

3384x4448, 5MB

- Documents (5)

Foto-Stampa-Didascalie & Crediti

2MB

Press-Photos-Captions & Credits

2MB

Laminam new Identity Ita

3MB

Laminam new Identity Eng

3MB

Press release

909KB

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