Press release
37KB
june 03, 2020 - Lotus
Lotus x Norton & sons: a collaboration in lightweight performance and British design
(Hethel/Savile Row, UK – 3 June 2020) – #lotus is partnering with renowned Savile Row outfitter and bespoke tailor Norton & Sons to design and create something special ‘For The Drivers’.
It is the first collaboration between the two quintessential British icons. The creative project, to be formally unveiled later this year, will incorporate both brands’ core values of light-weighting, performance-oriented contemporary design and sporting durability.
Norton & Sons, one of Savile Row’s longest-established tailors, was founded in 1821 and celebrates its bicentennial next year. It has clothed some of history’s most stylish and inspiring men, including Hollywood legends such as actor Cary Grant, British royalty including King Edward VII, and performance pioneers such as Chuck Yeager, the first man to break the speed of sound.
From its tailoring shop in Savile Row – the epicentre of the London fashion scene – it has developed an expertise in exquisite lightweight clothing for sporting pursuits. Norton & Sons works closely with the fashion industries of London, New York and Paris, cutting and sewing elegant yet informal tailored pieces for a long list of celebrated designers.
Patrick Grant, Director of Norton & Sons, said: “The year I was born #lotus won the Formula 1 Constructors’ Championship. Growing up it was the definitive British sports car brand. James Bond drove a #lotus Esprit and it was the car that every kid in the playground dreamed of owning. Colin Chapman is revered as an engineering icon, a pioneer and an entrepreneur of exceptional personal style. Norton & Sons has a long tradition of making for sportsmen and pioneers, so #lotus and Norton & Sons feels like a perfect fit.”
Russell Carr, Director Design, #lotus, added: “Norton & Sons share many synergies with #lotus – we are both British brands built on performance, quality and timeless style. We are both disruptors with modern thinking, a purist aesthetic and a sense of adventure. Like our sports cars, the fruits of this collaboration will be handcrafted in Britain using British-made technical materials, and will have a genuine focus on ultimate performance through light-weighting.”
Lotus Collaborates with Norton and Sons
920x1386, 2MB
Related news |
||
|
|
|
june 13, 2023
|
may 31, 2023
|
january 11, 2023
|
|
Deliveries to start summer 2023 across the worldFirst GT4 customers will receive significantly enhanced spec and performanceCars w... |
Lotus has relaunched in #southkorea and signed an exciting new partnership with highly respected luxury and premium #automotive re... |
Mike Johnstone appointed Group Lotus’ Vice-President, Commercial Mike will lead Group Lotus’ global commercial operations, reporti... |
Download all 
You might be interested in |
||
|
|
|
december 20, 2022
|
november 30, 2022
|
november 04, 2022
|
|
Established in 1948, #lotus celebrates 75 years in 2023Distinctive and striking 75th anniversary branding unveiledGlobal events an... |
First buyers now visiting Hethel – the home of #lotus since 1966 – to collect their EmiraExperience includes Factory Tour, car rev... |
Two of the most famous names in Formula 1 have been behind the wheel of the stunning #lotus Evija all-electric hypercar during one... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness