Fiat is continuing its direct, unfiltered communications strategy, with #lucanapolitano – Head of EMEA #fiat & Abarth Brands – responding directly, personally and with no filters to inquiries and misgivings from users of the #fiat chat dedicated to the New 500.
The questions are taken from the chat set up by #fiat – a leading automobile manufacturer – as a direct, straightforward and unfiltered channel of communication with all its fans and the potential customers for the New 500, Fiat's first “full electric” car.
In the second episode of the “Chatting with Fiat” series, before responding to inquiries and questions from users in many countries – including Spain, UK and Italy, #lucanapolitano takes stock of the restart at #fiat:
In the second episode of the series, in a question on infotainment, #lucanapolitano points out that the New 500 – in a first for FCA cars – is fitted with the Group's newest infotainment system. The new system sets the benchmark in terms of speed, flexibility, customization and even includes a “natural language” interface, to give its users maximum freedom of expression.
For example, a UK customer raised a question on the possibility of an Abarth version, the brand focused on performance and fun. Another question from Italy looked at charging points, and how and where to find them. The New 500 covers all bases, with all public charging points already included in the navigation system maps. The New 500 makes it possible to take advantage of a network of over 120,000 charging points across Europe, which can be accessed and paid for directly from your cellphone. Last but not least, it is important to point out that the “La Prima” special series – which can be ordered online – offers fast charging as standard, for everyday recharging in just 5 minutes, including from a wallbox at home.
Turin, May 22, 2020
© Copyright 2024