After a strong start to 2020, American #Honda sales fall 48% in March due to impact of COVID-19 pandemic
American Honda | |||||||||
Q1 | Total 298,785 | Cars 131,845 | Trucks 166,940 | Total 270,253 | Cars 123,407 | Trucks 146,846 | Total 28,532 | Cars 8,438 | Trucks 20,094 |
American Honda | |||||||||
March | Total 77,153 | Cars 37,175 | Trucks 39,978 | Total 70,116 | Cars 34,953 | Trucks 35,163 | Total 7,037 | Cars 2,222 | Trucks 4,815 |
"As a society, we're all in this together. After a strong start to the year, industry sales are going to suffer in the short term, and we have suspended auto production as part of our effort to carefully manage our business in the face of the steep decline in demand,” said Steven Center, vice president of Automobile Sales at American #Honda. “At #Honda, we are focused more than ever on supporting our customers, our dealers, our associates, and the communities where we live and work in the presence of this unprecedented threat to our health and the economy. Our country is going to come back strong and we are going to come back strong, and we know there are better times ahead."
Sales
With sales up 0.2% after the first two months of 2020, and both brands off to a strong start in the first 10 days of March, the COVID-19 crisis quickly took its toll on March and 1st quarter sales results.
COVID-19 Initiatives & Customer Support
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