Honda is initiating a new effort to harness the helpful spirit of community in responding to the impact of the COVID-19 pandemic. The effort is led by an initial $1 million pledge to food banks and meal programs across the United States, Canada and Mexico and is intended to provide the most vulnerable with access to food.
The #honda family of companies throughout North America will donate to community organizations that address food insecurity. In addition to the pledge, the company also will implement a special matching gift program that enables #honda associates to make monetary donations to food programs in their local communities, matching up to $1,000 for each individual gift.
The pledge to address food insecurity is part of a broader effort #honda is undertaking to provide relief to communities, customers and dealers during this uncertain time. In addition, building on a longstanding tradition of community volunteerism, #honda associates also will be empowered to play a key part in a “virtual volunteer” campaign to help those most in need.
“We are focusing our societal response on three vital and immediate human needs,” said Rick Schostek, Executive Vice President of #honda North America, Inc. “We are addressing food insecurity at a time when many families are struggling, investigating the potential to use our manufacturing know-how to produce medical equipment to help those battling COVID-19, and deploying our associate ‘virtual volunteers,’ to help people in need.”
In addition to the $1 million dollar pledge to address food insecurity, Honda’s response includes a number of activities to support community and government efforts aimed at combatting the COVID-19 pandemic:
Additionally, #honda is launching a new marketing campaign with a focus on the power of community to help people get through these challenging times, and to emerge even stronger.
In the face of this rapidly changing situation, #honda continues to explore other ways to serve local communities across North America in the areas where our associates live and work.
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