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february 20, 2020 - Iindaco

IINDACO - The Blue Hour

IINDACO: Two I’s in “IINDACO” to symbolise a concept forged from an exceptional friendship between two women. Two I’s that take after the number 11 – the month of November, when the two souls of the brand, Pamela Costantini and Domitilla Rapisardi were born. Two very different women, yet so attuned to one another. A contemporary idea in luxury footwear made in Italy that reflects a specific notion: Indigo - that particular shade of blue, that special moment where the evening is about to become night. The notorious “blue hour”, when shadows disappear as the sun sets. That singular moment – dusk – when women step out of their daily routines and into the night, into the city. Cocktails. Dinner. A party.

IINDACO is the refined transition from daywear to the intriguing period where it is “almost night”. The spirit and uniqueness of #IINDACO draws inspiration from the 1990s – years dominated by the sway from minimal to opulence, a decade marked by strong contrasts, a time of emancipation for women, the rise of the girl power concept, a period where women were no longer just silent presences, but strong and impassioned, poised to prosper in society, showing the world what they’re worth.

IINDACO footwear is designed to meet the needs of three special times: 11 AM, dedicated to work; 5 PM: that transition from day to night where the evening is approaching; and MIDNIGHT, where the night explodes with seductive, irresistible charm.

IINDACO is not just a new brand of footwear Made in Italy, most of all, #IINDACO is a challenge, a new way of doing business in the #fashion world. IINDACO’s mission is to innovate luxury through the use of a circular economy model that may become a reference for the sector ultimately leading to a more virtuous economy. The creators of the brand, young women with a decade of experience in the #fashion sector, explain, “When we decided to create #IINDACO, a brand of contemporary footwear designed in response to problem situations we grew up with, we wondered how to proceed and still stay as close to our vision as we could; that is, how to create a beautiful, appealing luxury product that’s also intelligent and aware, like the women we target.”

Because #IINDACO is the new green. “We use only leather from the food industry, naturally tanned, without heavy metals. Soon we’ll also be using scraps from the fish market. Fish skin – eel and salmon – is wonderful. Our production embraces the use of regenerated leather from the scrap material of tanning factories. Modern luxury is a responsibility, there are no more excuses: environmental sustainability is the new key to creativity.”

THE #IINDACO WOMAN
A community of women of all ages and colors, who stand by values that matter, like inclusiveness. Women, who are businesswomen, mothers, or both. Artists, creatives, professionals. Today’s women, with roots in tradition and a spirit for innovation.

THE FOUNDERS

Pamela Costantini – IINDACO’s voice of reason - a creative with a touch that’s practical and concise.

Inspired by the love and care her father had for his riding boots which he passed onto her, it is this specific ritual care that helped her develop a passion for men’s shoes, focusing on stylistic sobriety combined with a love for a minimalistic elegance that comes from refined details. With a fondness for reworking cuts and patterns, Costantini provides a refreshing take based on rationalist architecture. This, combined with a decade’s worth of experience for leading international brands in footwear and consulting has driven her to the genesis of #IINDACO.

Domitilla Rapisardi – IINDACO’s free spirit - a collector of emotions who goes with the flow and is continuously attracted by newness.

Having grown up with shoes in Florence, alongside a business her grandfather had founded post-WWII, Rapisardi is no stranger to the industry.
After years of work in the luxury sector, she’s learned how to combine her background and know-how of Florentine leather goods with today’s demands.

But above all, she knows that in today’s world, luxury, above all, means awareness, compelling her to the conception of #IINDACO.

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