february 11, 2020 - Jeep

Jeep® Gladiator and Bill Murray Ride USA Today Ad Meter to Victory!

Jeep® brand’s win is the first time that an FCA brand has taken the top spot
As a bonus for fans of the commercial, the #Jeep brand launched a longer-form version – “Groundhog Day” | #billmurray + Bushy-Tailed Buddy’s Off Script & Off Road Adventures Cut” – on its YouTube channel following the Big Game

February 4, 2020 , Auburn Hills, Mich. - The annual USA TODAY Ad Meter results are in and the Jeep® brand’s “Groundhog Day” commercial, featuring #billmurray and the #Jeep #gladiator, placed #1 among all 62 commercials available for rankings. USA Today’s Ad Meter is an annual survey taken of television commercials by USA Today in a live online poll leading up to and during the Big Game telecast in the United States.

In addition to the USA Today Ad Meter accolade, “Groundhog Day” was ranked by Adweek as the number one Super Bowl commercial in 2020 and Advertising Age gave the commercial a rating of "five footballs," one of only four brands to receive that highest ranking.

Across all #Jeep brand digital and social channels, the video has been viewed 85,020,893 times from the time it launched at 6 a.m. ET on Sunday, Feb. 2 through Tuesday, Feb. 4 at 6 a.m. ET.

Additionally, visits to #Jeep.com were up 50 percent on Sunday, Feb. 2 over the January daily average, while lower funnel activity (LFA) is currently up 18 percent over average. Also, the #Jeep #gladiator vehicle landing page visits on Sunday, Feb. 2 were up 261 percent from the January daily average, coming in at the second highest volume after the November 2018 reveal of the vehicle at the Los Angeles Auto Show. #Jeep #gladiator LFAs were also up 96 percent the day of the Big Game, Feb. 2.

Across the #Jeep brand's digital and social channels, including YouTube, Facebook, Instagram and Twitter, the brand has received 132K social mentions as of 9 a.m. ET, Feb. 4 and the “Groundhog Day” commercial recorded 91,775 mentions as of 9 a.m. ET, Feb. 4. Social sentiment has been very positive and comments across #Jeepsocial channels include:

The #billmurray Groundhog Day commercial wasn’t only the best commercial of Super Sunday, I am saying it now: It’s the best commercial EVER. Move over Mean Joe Greene, #billmurray is the King of Commercials! #Jeep #BillMurrayGroundhogDay
Best Super Bowl ad... by a long shot. #Jeep #SuperBowlAds #HappyGroundhogDay #IveGotYouBabe
The #Jeep Groundhog Day ad was the best one, and it wasn’t close
The #Jeep Groundhog Day commercial might be the greatest commercial in all of history.
I just watched the Groundhog Day #Jeep commercial for the hundredth time. On silent Bc my son’s laying on me... and I could hear it perfectly in my head #GroundhogDay
I was in it for the ads. The #billmurray #Jeep ad was priceless.
Anything #billmurray makes me happy! Good move Jeep!
Jeep.... #billmurray was the best! Funny and family friendly
My favorite was the #Jeep commercial, especially since we live near the Woodstock Square, went to see the Groundhog rise and join in the festivities! All about the commercials!
With all the unfunny and un fun ads on at the Super Bowl, #Jeep was a breath of fresh air
the #Jeep groundhog day commercial is the best commercial of the 21st century bye
The Groundhogs Day #Jeep ad was the winner for me

As a bonus for fans of the commercial, the #Jeep brand launched a longer-form version of the ad – “Groundhog Day” | #billmurray + Bushy-Tailed Buddy’s Off Script & Off Road Adventures Cut” – on its YouTube channel following the Big Game.