Press release
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january 18, 2020 - DS
Fifty E-Prix Formula E races for DS Automobiles!
The first premium brand to enter Formula E in 2015, #DS Automobiles is celebrating its 50th race start at the E-Prix in Santiago this weekend.
Since its launch in 2015, #DS Automobiles has put electrification at the heart of its strategy. Engaging in Formula E is a key accelerator in the research and development of electrified vehicles that are revolutionizing the #automotive industry.
In four seasons, #DS has seen victories and titles won, in the face of the greatest competition ever generated by a championship controlled by the FIA, and one that has been have by the expertise of the brand’s electrification strategy. #DS 3 CROSSBACK E-TENSE is a 100% electric BEV (Battery Electric Vehicle), and #DS 7 CROSSBACK E-TENSE 4x4 a modern PHEV (Plug-in Hybrid Electric Vehicle) - a rechargeable hybrid with 300 horsepower and four-wheel drive yet with very low CO2 emissions (from just 30g/km in most markets), was initiated from this expertise to become benchmarks in their respective categories.
Since last year, #DS Automobiles has won two Formula E champion titles with its E-TENSE ambassador Jean-Éric Vergne (Formula E Driver’s World Champion) and its #DS TECHEETAH Team (Formula E Team Champions).
Béatrice Foucher, #DS Automobiles CEO: “Our commitment to Formula E is already bearing fruit with the arrival and promotion of our electrified models, #DS 3 CROSSBACK E-TENSE and #DS 7 CROSSBACK E-TENSE 4x4. Due to the valued contribution of #DS Performance – our motor sport competition operation, the architecture of our powertrains is always more efficient. Likewise, research on software energy management, in particular on how to slow down a car by recovering kWh and without using the brakes, makes the #DS that we offer to our customers more efficient, and very competitive when measuring all efficiencies. This is part of a deeper commitment to a better future. From 2025, all new #DS creations will exclusively be offered with electrified power units."
Since the Beijing E-Prix on October 24, 2015, the drivers of the teams powered by #DS Performance cars have collectively won with a Drivers title with Jean-Éric Vergne (2018/2019), a Team title with #DS TECHEETAH (Season 5 - 2018/2019), as well as 8 wins, 8 pole positions and 8 fastest laps in the 49 E-Prix race championship.
The Santiago E-Prix will be broadcasted live this Saturday, 18 January from 8.00pm.
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