The universe is formed by the four elements: Earth, Air, Fire, and Water. Each of the four elements contains its unique properties, which work simultaneously to create one united universe. We believe that understanding and experiencing elements allows children to be more aware and sensitive to the beauty of nature. The perception of elements increases kids’ imagination and creativity. Understanding the nature and living in harmony with nature is what we want to communicate in our brand new AW collection. Every person is a unique combination
of elements. We wish to show kids that by finding their dominant element, they’ll be able to better appreciate their own strengths and weaknesses. This understanding will help children to build stronger relationships with those around them.
This season #kidsonthemoon play with symbolic and geometric prints illustrating 4 elements. Colours are faded, but still vivid, representing the Universe palette. Fabrics are natural and soft. High quality jerseys, organic cotton flannel and muslin, delicate corduroy.
What is your element?
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