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january 08, 2020 - Mercedes-Benz

Inspired by the future: The VISION AVTR

The Highlights


Partnership:


Mercedes-Benz VISION AVTR – inspired by AVATAR: The name of the groundbreaking concept vehicle stands not only for the close collaboration in developing the show car together with the AVATAR team but also for ADVANCED VEHICLE TRANSFORMATION. This concept vehicle embodies the vision of #mercedesbenz designers, engineers and trend researchers for #mobility in the distant future.


Mercedes-Benz VISION AVTR – inspired by AVATAR is the result of an unprecedented global partnership between one of the most innovative brands in the entertainment industry and the eighth most valuable brand in the world, #mercedesbenz.


Inspired by the world of Pandora – the #visionavtr shows a completely new interaction between human, machine and nature.


Design and UX


Fusion of interior and exterior: The holistic concept of the #visionavtr combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure connects inside and outside to an emotional entity and it was inspired by several creatures from the movie AVATAR. With its stretched "One Bow" design and organic design language, the #visionavtr offers a visionary outlook on the design of the future.


Biometric connection: Instead of a conventional steering wheel, the multifunctional control element in the center console allows human and machine to merge. By placing the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing.


Immersive experience space: By simply lifting the hand, a menu selection is projected onto the palm of the hand, through which the passenger can intuitively choose between different functionalities. For example, real-time 3D graphics can be used to explore the fictional world of Pandora from different perspectives. The curved display module creates the visual connection between passengers and the outside world.


Sustainability and Drive

Organic battery technology made of recyclable materials: For the first time, the #visionavtr concept vehicle is using a revolutionary battery technology based on graphene-based organic cell chemistry that is completely clean of rare earths and metals. The materials of the battery are compostable and therefore completely recyclable. In this way, electric #mobility becomes independent of fossil resources. As a result, #mercedesbenz underlines the high relevance of a future circular economy in the raw materials sector.


The vehicle as a living creature: The 33 "bionic flaps" on the back of the vehicle are reminiscent of scales of reptiles. They can communicate with the driver and through the driver with their outside world by means of naturally flowing movements in subtle gestures. Due to the possibility to drive the front and rear axles in the same or opposite direction, the #visionavtr can move sideways by approximately 30 degrees, in contrast to conventional vehicles. The so-called "crab movement" gives the concept vehicle an animal-like appearance also for its motions.


Sustainable materials: The seats of the #visionavtr are refined by vegan DINAMICA®leather. DINAMICA® is the first and only microfiber that guarantees environmental sustainability throughout the entire production cycle. The floor is decorated with an innovative wood called Karuun®. The raw material for Karuun (Rattan) grows very fast as a natural raw material and is harvested by hand in Indonesia. The material gives the interior warmth and radiates naturalness.

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- Videos (9)
mb 200106 SC040 Vision Avtr Footage
mb 200109 CES CONCEPTCAR STRIP
mb 200109 CES HIGHLIGHTS EN
mb 200109 CES KAELLENIUS CAMERON
mb 200109 CES KAELLENIUS EN
mb 200109 CES SEAT BUCK AVTR FOOTAGE
mb 200109 CES SEEGER EN
mb 200109 CES VISION AVTR FOOTAGE STAGE
mb 200109 CES WAGENER EN
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#corporate #product #vetturaelettrica #mobility #excellence #mercedesbenz #future #automotive #auto #sustainability #visionavtr

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