Press release
98KB
december 17, 2019 - Opel
Opel is back in Russia: Zafira Life and Grandland X at dealers as of today
- Zafira Life and #grandlandx can be ordered in #russia as of now
- People carrier #zafiralife rolls off the production line in Kaluga
- Vivaro also to be produced in #russia soon
- In the coming years at least one major launch every year
- Growth based on new export markets is at the core of the strategic PACE! plan
Rüsselsheim. Opel is back in #russia: The first models of the Rüsselsheim-based German carmaker have arrived in the showrooms of selected dealers in major Russian cities. As of today, customers in #russia can order the successful #opel #grandlandx #suv from Eisenach and the #zafiralife.
Groupe PSA started the regular production of the family van #zafiralife in its plant in Kaluga, some 200 kilometers southwest of Moscow. The #opel Vivaro transporter units for the local market will also roll off the production line in Kaluga as of early 2020.
“A significant increase of our profitable exports is one of the key pillars of our PACE! company plan. We are making further progress in this area now with our comeback in #russia,” said #opel CEO #michaellohscheller. “We will gradually increase our commitment in the country in the coming years. This includes offering a wider range of products. In the coming years, there will be at least one major #opel launch every year. Like in every market, our top priority is to grow profitably with a high level of customer satisfaction.”
“Opel is returning to #russia and this is a fantastic comeback. It is a benefit that we are able to use the plant in Kaluga and to produce locally from the start. We are happy to offer Russian clients a competitive and high-quality product which is based on the best developments of German engineering“, said #paulwillcox, CEO Eurasia region.
The German brand has a long-standing tradition and an excellent reputation in #russia. With its comeback on the Russian market, #opel will strengthen the presence of Groupe PSA in the Eurasia region. #russia is a large, strategically important and attractive market with a lot of potential.
Initially, 11 dealers in major Russian cities such as Moscow, St. Petersburg, Stavropol, Rostov, Ryazan, Tyumen or Nizhiny Novgorod will be #opel partners. This number will double as soon as next year and grow further going forward.
An extensive export offensive is one pillar of the Opel/Vauxhall strategic plan PACE!, which will help the company become sustainably profitable. The decision to re-enter the Russian market – after having left during the severe economic crisis in 2015 – is part of this plan aiming at the development of the brand in both Europe and global markets. The goal is to generate 10 percent of the overall #opel sales volume outside of the European core market by the mid-2020s.
To achieve this, the brand is further strengthening its presence in the export markets in Asia, Africa and South America where it is already present today and will enter more than 20 new export markets by 2022. For example, #opel will be exporting vehicles to Colombia and Ecuador already as of next year.
Manufacturing-Zafira-Life-Kaluga-510151
5040x3360, 5MB
Manufacturing-Zafira-Life-Kaluga-510154
4724x3149, 4MB
Manufacturing-Zafira-Life-Kaluga-510155
4961x3307, 4MB
Manufacturing-Zafira-Life-Kaluga-510156
4793x3195, 4MB
Manufacturing-Zafira-Life-Kaluga-510159
4252x2834, 4MB
Related news |
||
|
|
|
may 11, 2022
|
september 22, 2020
|
september 08, 2020
|
|
AMSTERDAM, May 11, 2022 – After 15 months of operation and as part of the execution of its #strategicplan “Dare Forward 2030” anno... |
Prices for new generation of bestseller start at €19,990 in GermanyBrand ambassador Jürgen Klopp impressed by new MokkaNew #mokka ... |
Entire light commercial vehicle portfolio to be electrified by end of next yearNine electrified vehicles in the most important seg... |
Download all 
You might be interested in |
||
|
|
|
august 20, 2020
|
april 15, 2020
|
february 04, 2020
|
|
All clear: Blue light signals purely electric drivingBlue is beautiful: Interior ambience lighting in studies and production vehic... |
Clever: check the range, enjoy comfort features and save moneyIntelligent: range forecast considers personal driving stylePrecondi... |
State-of-the-art 4x4: plug-in hybrid #opel SUV with electric all-wheel driveFour drive modes: “Electric”, “Hybrid”, “All-Wheel Dri... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness