Alpine launches Alpine Eyewear

Alpine Eyewear

Alpine launches #alpineeyewear, its high­end glasses made in France. #alpineeyewear glasses are designed to offer visual comfort and enhance the experience behind the wheel of the A110 and further. #alpineeyewear are available with corrective lenses, clear and sun protective, but also as standard sunglasses. #alpineeyewear speaks to those looking for style and sportiness. The brand will be distributed globally through optical centers and online on a dedicated website.

Alpine Eyewear glasses

For the development of its eyewear brand, #alpine has decided to partner with 15­1 Diffusion, specialized in the creation of high­end eyewear collections. 15­1 Diffusion will manage the design, the manufacturing and the distribution through the world. For its lenses, #alpineeyewear has chosen to work with the French company Novacel, a known and major actor for lenses manufacturing.

Alpine Eyewear will propose various collections (sport/elegance) with different materials, designs, and lenses finish. For the lenses, the know­how brought by Novacel allows to develop high end lenses with unique colors, especially the iconic #alpine blue one. The Airlis Shock lenses are very resistant to scratches and easy to clean thanks to the super antistatic, hydrophobic and oleophobic coatings.

Alpine Eyewear Première Edition

The first collection created by #alpineeyewear wears the name of “Premiere Edition” after the name A110 Première Edition. As for the car, the first eyewear collection is a numbered limited edition. The men and women glasses are proposed first to the 1955 A110 Premiere Edition customers.

The numbered limited edition uses the codes of the A110: lightness, sportiness and everyday comfort. They combine timeless style and a sporty touch.

Alpine Eyewear frames are made of brushed aluminium, main material used in the A110 body. They will be available in two colors: black, #alpine blue but also in a brushed aluminium finish which reminds the A110 raw body.

Car design cues are also visible on the frame. For instance, the arms bear the shape on the embossed doors, the #alpine logo appears on the hinges of the frames and the arms end reminds the quilting of the A110 seats.

Furthermore, the inside of the arms states, thanks to the French flag, that #alpineeyewear if a 100% French brand. #alpineeyewear first collection can be customized with a short text of the customer’s choice as well as a number to take from the 1955 available.

A network of partner Opticians and a dedicated website

Alpine Eyewear Première Edition will be available to order first for the A110 Premiere Edition customers from December 11th. Our 1955 customers of the A110 Premiere Edition can order in exclusivity up to January 6th their numbered limited edition. From January 6th, 2020 orders will be open to general public in the limit of the remaining stocks.

The eyewear will be available from 279€TTC without optical correction.
Distribution will be through a network of partner Opticians in France and in the world as well as on the website: www.alpine­eyewear.com

For the Premiere Edition, customers order on www.alpine­eyewear.com. If the customer orders sunglasses without optical correction, he will directly receive its pair at home. If a medical correction is needed, the eyeglasses would be sent to our partner opticians. In France, the exclusive partner for the Premiere Edition is Atol les Opticiens.

Alpine Eyewear will expand its collection by end 2020 thus expanding its offering in the eyewear sector.