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december 06, 2019 - BMW

BMW Group sales continue to grow in November, with new all- time high also for electrified vehicles

  • BMW brand sales up 2.9% to 194,690 vehicles
  • Significant growth of the #BMW brand in the US and China
  • BMW 3 Series Sedan and Touring post substantial sales increase
  • X models driving growth since start of 2019, up +23.1%
  • Nota: “Sales of electrified vehicles climb 18.4% to reach new all-time 

    high”
Munich. #BMW Group sales continued their positive trend in November: Worldwide deliveries increased by 1.4% over the same month last year to 225,662 units. Deliveries in the year to the end of November were up 1.7% year-on-year, with a total of 2,296,174 premium #BMW, MINI and Rolls-Royce vehicles sold.
“After renewed growth in November, we continue to approach a new record for the full year as planned,” said Pieter Nota, member of the Board of Management of #BMW AG responsible for Customer, Brands and Sales. “Our electrified vehicles also performed particularly well in November, with sales increasing by 18.4% to reach a new all-time sales high. Last month, one in five #BMW 5 Series Sedans was a plug-in hybrid,” Nota continued.
Total sales of #BMW brand vehicles grew by 2.9% in November to 194,690 units. In the year to date, #BMW brand sales increased by 2.4% to 1,972,394. Alongside the successful luxury segment, the new and revised #BMW X vehicles, in particular, also contributed to the brand’s growth, with sales rising 23.1% to 870,267 vehicles in the year to the end of November. The popular #BMW 3 Series Sedan (+33.7%) and Touring (+21.6%) also posted high double-digit growth in November.

BMW Group electric vehicles in high demand among customers
In November, sales of BMW Group electrified models reached a new all-time high of 17,480 units. This includes 13,590 plug-in hybrid models (+20,3%). The #BMW i brand continued its positive sales trend in the year to date with the #BMW i3 and the #BMW i8 (38,497 units, +18.0%). Sales of the MINI Cooper S E Countryman ALL4* Plug-in Hybrid climbed almost 50% in November (1,950 vehicles). This development reflects customer interest in electrified mobility. The #BMW Group supports this trend and will be providing more than 4,100 charging points for electrified cars at its locations across Germany by 2021. As an e-mobility pioneer, the company intends to have one million electrified vehicles on the roads by the end of 2021. A quarter of the #BMW Group vehicles sold in Europe will be electrified by 2021; this will reach a third in 2025 and half in 2030. The #BMW Group also plans to offer 25 electrified models by 2023 – more than half will be fully electric. Focusing on profitable sales growth in a highly competitive segment, worldwide MINI brand sales for the year to the end of November trended lower (-2.7%) at 319,125 units. In November, 30,509 units (-6.8%) were sold. In addition to its core models, John Cooper Works variants proved especially popular with customers. In the year to date, #bmw Motorrad continued to post solid sales growth. In the first eleven months of 2019, a total of 161,368 #BMW motorcycles and maxi scooters were delivered to customers around the globe (+6.0%). In the month of November, 11,791 units (-4.4%) were sold.

BMW and MINI sales in the regions/markets

The #BMW Group increased sales in November in key regions like the US (+7.6%) and China (+12.1%). In Germany, 28,833 #BMW and MINI vehicles (-2.9%) were sold in the same month. In the year to date, 298,526 vehicles (+3.0%) were delivered to customers in Germany. In a global market environment that continues to be volatile and highly competitive, the company expects to achieve a slight increase in sales for the full year and remains committed to its strategy of prioritising profitability over volume.