Press release
433KB
november 21, 2019 - Ferretti Group
Pershing presents the TØ Project
The Mondolfo-based shipyard challenges the yachting world by creating a new market segment where the pleasure of sea life and performance become one
Mondolfo, 21st November 2019 – It’s a new aesthetic and emotional experience, a leap forward in the world of avant-garde yachting, a disruptive – and only seemingly impossible – alternative to every yachting experience ever had. #pershing, the leading builder of Made in Italy sports yachts that has been designing, producing and selling open, coupé and sport-fly luxury motor yachts for over 30 years, has announced the launch of the #toproject, ushering in a new era with an innovative momentum that is sure to shake things up in the yachting world.
Along with the X Generation, the #toproject will be the builder's new range and is set to redefine the boundaries of the 25- to 40-metre market segment. The project rises up to the new demands of customers, translating and reinventing them as only #pershing can.
The new range promises to be unlike anything ever seen before and will revolutionise the concept of sports yachting, establishing game-changing standards in yachting pleasure while preserving unmatched high technology and performance and designer Fulvio De Simoni’s incomparable style.
The #toproject will in fact be emerging from the collaboration between the Ferretti Group's Product Strategy Committee led by engineer Piero Ferrari, the group’s Engineering Department, and #yacht designer Fulvio De Simoni, #pershing creator since the very first model who has enthusiastically embraced this new adventure.
The four cornerstones of the new project: Design – the distinctive #pershing family feel will be preserved yet take on a new stylistic paradigm with a strong identity; on-board liveability and comfort – spaces and volumes will be maximised and several concepts will be re-engineered to the distinct #pershing style, lots of areas will open up to the sea, navigation comfort and liveability of indoor and outdoor spaces will be amplified; Technology – the technological breakthroughs will live up to the brand promise; Performance – TØ will bring an unprecedented yachting experience to the 25-40-metre market segment.
TØ KeyVisual 01 Tuga
8877x4960, 6MB
TØ KeyVisual 02 Prua
8877x4960, 7MB
TØ KeyVisual 04 Poppa
8877x4960, 11MB
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