Cookie Consent by Free Privacy Policy website Minotti Xi’an flagship store Grand Opening and 2019 Collection launch
october 16, 2019 - Minotti

Minotti Xi’an flagship store Grand Opening and 2019 Collection launch

Minotti has inaugurated a brand-new flagship store in Xi’an, a thriving city eagerly embracing international contemporary #design and #lifestyle, thanks to the strategic new partnership with high-end furniture retailer #jaccimayee, who shares with #minotti the same dedication to #design #excellence and passion for ‘Made in Italy’ quality.

The project of the 670 sqm independent store, developed on two floors, has been conceived and designed by #minotti Studio, the creative department at #minotti Headquarters, joined by #jaccimayee and #daminggongindustrialgroup in the commitment to high-quality and attention to detail. #minotti Xi’an is just a stone’s throw away from the Daming Palace National Heritage Park, the stunning Chinese traditional landscape garden and ecological basis of the future urban development in Xi’an. Located in the luxurious Daminggong Residential District, the store presents itself as a flexible and dynamic space, where to find an accurate selection of settings and living solutions that reflect the brand’s refined #lifestyle and elegant atmospheres.

Designed to appeal to consumers who are increasingly intrigued by and receptive to products featuring Italian #design and authentic quality, the store aims to offer visitors an engaging journey through the most recent #minotti collections, including the 2019 Collection launched at Salone del Mobile.Milano last April.

Once inside, visitors are welcomed into a spacious and bright environment, full of natural light passing through its floor-to-ceiling windows, offering panoramic views over the park.

The space is characterised by two key elements – on one hand, a sweeping bronze staircase situated at the centre of the store, the focal point around which all the collections revolve; on the other hand, an architectural fireplace on the second floor, a recurrent distinctive symbol in the #minotti code, present in every #minotti flagship store in the world.

The different settings, all conveying an elegant, refined look, are enhanced by a playful chromatic and graphic contrast offered by the store’s main decorative features, including a white plaster wall characterised by the typical #minotti ‘dorico finish’ and dark Moka wooden floors.

In the name of ‘Italian Authenticity’, on October 12th a Grand Opening event has celebrated the debut of the new flagship store on the Chinese market and welcomed the new 2019 Collection in Xi’an. Distinguished and selected guests such as major developers in the area, designers, architects, journalists, notable global entrepreneurs, #design connoisseurs and important customers of #minotti, have been warmly welcomed by #jaccimayee and members of the #minotti family.

With the opening of this flagship store, #minotti strengthens its presence in China and is looking forward to taking further steps to Xi’an, a unique market offering opportunities the company will be pleased to explore.