Press release
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Parte 1
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september 11, 2019 - Fpt Industrial
FPT Industrial and Toiletpaper by Maurizio Cattelan and Pierpaolo Ferrari Together to Celebrate Sea, Performance and Design
A girl surfing aboard an engine as though she were riding a wave, looking out at the horizon: this is one of the various images developed by creative hub Toiletpaper formed by the artist #mauriziocattelan and photographer #pierpaoloferrari created to interpret and represent the #fptindustrial C16 1000 marine engine. Already a Guinness World Record holder powering the fastest Diesel boat on water, in this artistic framework, the engine becomes the springboard to go beyond imagination limits and reach new challenging and unprecedented goals.
The #fptindustrial C16 1000 becomes the symbol of a unique #partnership between creativity and engineering, design and innovation. Astonishing and colorful are attitudes that #fptindustrial treasures and as such this collaboration with Toiletpaper demonstrates the Brand’s continuation upon an artistic path started in 2018. Last year, the #partnership took up the challenge to display the Brand’s most powerful Natural Gas engine, Cursor 13 NG, in a sustainable environment, represented by a real jungle, full of plants, bushes, leaves, and parrots, highlighting its sustainability features.
Cattelan and Ferrari explain: "We have always been enchanted by the power and the shape of powertrains in general. When FPT approached us asking to freely portray two of its most powerful and sustainable engines, it was a unique challenge for us and great fun as well. Through Toiletpaper’s surreal eyes, FPT engines come to life: Toiletpaper captures their soul and transform them, making the engines the central player of our world.”Colorful, innovative, unique: these objects represent a new direction for #fptindustrial, which continues to navigate through the art world, which is notably far from that of its natural, industrial habitat, and infuse innovative ideas into the Brand by choosing irreverent, clever and yet profound partners such as #mauriziocattelan and Pierpaolo Ferrari’s Toiletpaper.
“This artistic collaboration represents the strong link between our Brand and art, and a journey to humanize #fptindustrial, which we began last year. This aim of this journey is to further connect #fptindustrial and our values with our customers and partners,” explained Carlo Moroni, Head of Brand Communication for FPT Industrial. “For this reason, we are very proud to present our collaboration with Toiletpaper: the latest step forward in this new direction”.
Maggiori informazioni nel comunicato stampa da scaricare
armchairs
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armchairs2
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Girl surf on Engine
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pillow
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pillow2
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stool
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Sustainable engine
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