(Fuji Speedway, Japan – 09 September 2019) – Japan #Lotus Day, staged at the iconic #fujispeedway and the largest annual gathering of #Lotus fans anywhere in the world, gave an enthusiastic welcome to the #Lotus #Evija on the latest leg of its world tour.
The event is a car festival held in the foothills of Mount Fuji, 50 miles outside Tokyo, and is the ultimate appreciation of the #Lotus brand. The festival was celebrating its 10th anniversary, with the all-electric #Evija – the world’s most powerful production road car – taking centre stage in front of more than 2,000 enthusiastic #Lotus owners and fans.
The event culminated in a stunning parade around the #fujispeedway circuit, featuring approximately 600 #Lotus cars from across the company’s successful road and racing history. It included a 1952 #Lotus Six and various race cars from the 1960s, through to numerous examples of the #Lotus #elise, #Exige, #3eleven and #evora.
Also attracting attention was a #Lotus 78, a championship-winning F1 car which took seven wins and nine pole positions, and through the genius of #Lotus founder Colin Chapman kickstarted the pioneering ‘ground effect’ era of aerodynamic development in F1.
The extraordinary number of #Lotus cars on display reflects the brand's popularity in Japan, which stems in part from the 1970s when a #Lotus Europa starred in a famous serialised adventure and racing ‘manga’ called The Circuit Wolf. The largest annual gathering of #Lotus fans and cars anywhere in the world, Japan #Lotus Day also features several races series, a concours d’elegance, circuit taxi rides and trade stands.
Shigenori Ogura, F1 commentator, journalist and Japan #Lotus Day fan, said: “Japanese car enthusiasts are totally in love with #Lotus. The fans who come to Fuji show so much passion for the cars – both old and new – that it really blows you away.”
Prior to the event the #Evija was guest of honour at the BH Auction, an exclusive #automotive sales event in Tokyo. Attendees were given one-to-one access to the all-electric hypercar in a private viewing area.
The most powerful and dynamic road car produced in Lotus’ 71-year history, the #Evija sets new standard for performance and is a statement of intent for the brand’s ambitious future. Exclusivity is guaranteed, with production limited to a maximum of 130 cars. It will start next year at Lotus’ historic home at Hethel, UK.
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