Press release
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august 28, 2019 - Cupra
Mattias Ekström becomes CUPRA high voltage ambassador
To continue driving the future of motorsport, #cupra has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric #racing strategy. Besides, Ekström will become the #cupra e-Racer official driver.
The special car division from SEAT and the Swedish pilot’s alliance embodies the spirit of motorsport innovation. While #cupra is pioneering the #racing world with the #cupra e-Racer, the first-ever electric touring car, Ekström has mastered different forms of #competition such as the FIA World Rally Cross Championship, where he created his own team.
Fom now on, both sides’ connection to the track will create the path of #racing cars’ innovation. Ekström will be presented as #cupra brand ambassador at the brand’s stand in the IAA Frankfurt International Motor Show.
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