Press release
2KB
june 24, 2019 - Nike
Jordan Brand’s Latest Apparel Collections Take Flight
If Jordan Brand's Flight Utility ethos is best exemplified in footwear by the Jordan XXXIII game shoe, it's represented in apparel by 23 Engineered. In the collection, the latest innovations meet Jordan heritage to form something wholly new — a modern expression of basketball culture.
"The way we approach 23 Engineered is by looking at how to create new thinking in apparel by obsessing over fit, form and function," says David Creech, VP of Design for #jordanbrand.
Function is of utmost importance. Materials and construction choices are based on need. For example, the focus may be on providing lightweight warmth in fall and winter, transitional layers in spring or breathability in summer. Each concern is reflected in a fresh perspective on how to make or articulate a garment. Ultimately, it's about intentional design and craftsmanship.
"We're looking to solve problems that lead us to a better place for the brand in the future," says Creech. "When I look at what we've done historically, we've always played a part in shifting the paradigm, stylistically, of what was happening in the moment."
We've always played a part in shifting the paradigm, stylistically, of what was happening in the moment.
David Creech, VP of Design for #jordanbrand.
The role of 23 Engineered is to be a leading concept in the formation of Jordan Brand's apparel range, so the branding and color schemes are just as deliberate as the methods of construction. The aesthetic evolves from Jordan Brand's traditional color schemes and graphic blockings, demanding immediate (and unapologetic) attention. "It's purposeful that 23 Engineered expands beyond our bloodline color schemes," explains Creech.
The 23 Engineered apparel offerings include contemporary takes on heritage styles and capsule collections influenced by diverse global consumers. In the former, the Remastered Suede Lux collection reimagines classic Jordan silhouettes with a touch of luxury. It's an evolution of the thinking that created the 2018 Wings Washed collection, progressing a notion of heritage away from direct reference and into a more emotional sphere. Meanwhile, strict nostalgia is met with a modern eye in the Rivals Collection, which celebrates MJ's historic 1991 playoff run.
Jordan Modern Apparel lets attitude and innovation lead, and with it, aims to build the sportswear icons of the future.
The collections will be available in July.
19037BD JORDAN HOJ KV02 v02 original
3500x2333, 2MB
19037BD JORDAN HOJ KV03 PR original
3500x2227, 2MB
FA19 JD 23Engineered NikeNews 01 original
3840x2160, 4MB
FA19 JD 23Engineered NikeNews 02 original
3840x2160, 4MB
FA19 JD 23Engineered NikeNews 04 original
3840x2160, 3MB
FA19 JD 23Engineered NikeNews 05 original
3840x2160, 3MB
jordan-family-paris-2019 original
3500x2227, 2MB
Related news |
||
|
|
|
march 23, 2024
|
september 16, 2019
|
august 08, 2019
|
|
What to knowJordan World of Flight (WOF) Beijing Sanlitun opens this March as the first WOF store in China. WOF is Jordan’s Brand’... |
September 12, 2019 - Ace pitcher #ccsabathia will retire after the 2019-20 #baseball season — and just as he's done throughout his... |
The 80-20 color balance on the Chinese Basketball Federation and United States Men's Basketball Team jerseys offers a lesson pulle... |
Download all 
You might be interested in |
||
|
|
|
august 08, 2019
|
august 08, 2019
|
august 06, 2019
|
|
Jordan Brand apparel arrives for fall 2019 exploring a color scheme that moves beyond bloodline Jumpman styles, while tapping into... |
August 07, 2019 - Releasing for the summer’s premier global basketball tournament in China, #jordanbrand is launching a footwear p... |
August 05, 2019 - Arriving in time for pro golf's playoffs, the all-white #airjordanxi Low #golf features glossy patent leather on... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness