Celebrating the continuous strides made by female athletes, #Hyundai Motor Company will #sponsor the FIFA Women’s World Cup France 2019™.
Hyundai Motor Company will #sponsor the FIFA Women’s World Cup France 2019™ with schemes including vehicle supply, participatory activities and athletes’ biographies.
Hyundai Motor, the Official #automotive Partner of FIFA World Cup events since 1999, will #sponsor the eighth edition of the FIFA Women’s World Cup in France from June 7 through July 7, which will be held in Paris, Lyon, Nice, Montpellier, Rennes, Le Havre, Valenciennes, Reims and Grenoble.
Under the motto “True Passion,” which refers to female athletes’ inner strength for overcoming various social barriers and challenges, the company has created diverse initiatives to involve and inspire fans, paying tribute to exemplary female footballers along the way.
The programs include digital contents illuminating the life histories of ten players from Olympique Lyon FC and Chelsea FC; a supply of 96 popular #Hyundai vehicles – including Santa Fe, Tucson, Kona and other models – for FIFA officials’ transportation and logistics; and special marketing programs – “Match Predictor presented by Hyundai” and “Hyundai Goal of the Tournament” – which allow fans, respectively, to predict match results and stats as well as vote on the competition’s best goal on the FIFA website and digital app.
Altogether, the schemes underline Hyundai’s belief in and commitment to women’s advances not only in sports, but in all realms of life.
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