CAPAS 2019 brings upgraded Accessories & Customising zone

The sixth edition of the Chengdu International Trade Fair for #automotive Parts and Aftermarket Services (CAPAS) is set to host around 600 exhibitors from 23 to 25 May 2019. The fair will cover 45,000 sqm of exhibition space at the Chengdu Century City New International Exhibition & Convention Center.

Along with changing consumer needs, personalisation has now become a key area that is stimulating growth of the customised car market in China. Reports suggest the value of the #automotive customising market in the country already exceeded RMB 160 billion in 2018, and is growing at a rate of more than 30 percent per year. In fact, modified cars represented about five percent of cars on the road and contributed to three percent of the nation’s aftermarket. Compared to other established industries in the likes of Japan and the US, 80 percent of the cars have been modified, equating to more than 40 percent of the aftermarket1.

Having said that, the Chinese customising market shows huge potential; as the sector is still relatively young, it moves towards premium, high quality and personalised customisation.

In response to this trend, Ms Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK) Ltd said: “CAPAS will once again bring forward many product zones to align with the ever-changing market needs and policies. This includes the Accessories & Customising zone. Exhibitors in this newly optimised area will feature a broad range of custom car products to address the developments in the consumer market, as well as the local industry. Additionally, the show combines both business and entertainment as industry peers and car enthusiasts can connect and immerse themselves in #automotive lifestyle events.”

Attendees will be able to explore high quality products and services in the dedicated Accessories & Customising zone. Exhibitors such as Bonty, Orun and Petro-Canada Lubricants, will increase their brand awareness by presenting a strong collection of car care products. Car owners can also take this opportunity to gain a better understanding of how to maintain their cars.

At the same time, the zone will also gather a number of companies who specialise in #automotive customising. These include the likes of AP, HongZhi, Jex Motorsport, LiShuang, Modify-ah, SaiQu, SeDi, Vehicle Modification Group and ZhongTian. Exhibitors here are set to showcase customised cars, tuning materials, tyres and wheels for high performance vehicles and off-road pickup trucks.

Diverse fringe events capture speed and passion

Visitors can also see a host of talks taking place in the Accessories & Customising zone. Experts will discuss techniques and industry training for customising, as well as their experiences for overcoming barriers and challenges along the way.

Elsewhere, the Car Customising Festival - Interactive Workouts creates synergy between products displayed, and the hands-on activities taking place at exhibition. The festival is in line with the fair’s pursuit to promote more #automotive lifestyle choices in the region.

During the three-day show, events in the festival include the CARLAS – Car Painting Competition and the Introduction of i-Reach Safety Tyre as well as the Customising Technology Sharing Session for the Western Region, Sharing session for Self-drive Holidays and Simulated Car Racing. Visitors can also enjoy a series of engaging and interactive activities like the i-Reach Tyre Rolling Rally and Oil Barrel Squat Challenge.

Motorsport enthusiasts will revel in the unique simulated driving experience. The show has invited several professional motorsport drivers to participate in the Simulated Car Racing event. Through advanced technologies that replicate current Formula One cars, participants will race against other drivers in the Italian Grand Prix at Monza.

Moreover, attendees can also enter into a competition to win some exclusive prizes, including the Petro-Canada full synthetic motor oil, car film wrapping service by CARLAS, as well as personalised car seats by RECARGO.

CAPAS is jointly organised by the China Council for the Promotion of International Trade, the #automotive Sub-Council (CCPIT-Auto), Messe Frankfurt (Shanghai) Co Ltd and the China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan). For more information about the show, please visit www.capas-chengdu.com or email auto@hongkong.messefrankfurt.com.