may 13, 2019 - Seat

SEAT rolls out its electric offensive in Barcelona

  • Coinciding with its 69th anniversary, the brand is showcasing the #elborn, SEAT’s first fully electric vehicle, and the #Seat Minimó concept car at the Automobile Barcelona
  • CUPRA makes its debut at the motor show with the new Formentor and the e-Racer racecar
  • SEAT is participating in the Department of Traffic and Barcelona City Council’s round table on connected mobility
  • SEAT sells over 200,000 cars for the first time in the first four-month period of a year

SEAT celebrates its 69 years of history and is participating this year in the 100th edition of the Automobile Barcelona, where it has rolled out its vision of electric mobility with its two new concept cars – the first ever fully electric #Seat #elborn and the #Seat Minimó, a forward-looking approach that aims to become the companion of cities and revolutionise urban mobility. Moreover, CUPRA is also displaying the new CUPRA Formentor, the brand’s own first model, as well as the e-Racer, the first ever fully electric touring racecar.

SEAT CEO #LucaDeMeo pointed out that “the auto industry is undergoing a process of transformation and is facing the biggest challenge in its over 100 years of history. We are at our best moment and with these launches can look to the future with confidence and lead the transformation facing the sector.”