Cookie Consent by Free Privacy Policy website Hyundai Motor continues global art patronage at La Biennale di Venezia
may 10, 2019 - Hyundai

Hyundai Motor continues global art patronage at La Biennale di Venezia


  • Hyundai Motor elevates Korean artists to global stage through sponsorship of Korean Pavilion at La #biennale di Venezia
  • Hyundai to support worldwide art initiatives this year, including at Tate, LACMA, and MMCA 

9 May 2019 - As the main #sponsor of the Korean Pavilion at La #biennaledivenezia since 2015, #hyundai Motor Company has reaffirmed its longstanding support for the contemporary arts and culture festival.

As the main #sponsor of the Korean Pavilion at La #biennaledivenezia since 2015, #hyundai Motor Company has reaffirmed its longstanding support for the contemporary arts and culture festival, with this year’s Korean Pavilion exploring questions of East Asian modernity and histories through gender-focused critique and reflection.

The 58th International Art Exhibition - La #biennaledivenezia (Venice Biennale) is curated by Ralph Rugoff, and runs from May 11 to Nov. 24 under the title: “May You Live in Interesting Times.” This year’s event features artists and commissioners representing 90 nationalities, and its main exhibition will illuminate the works of 79 artists from around the world. 

The International Art Exhibition in Venice, known as “the Olympics of the art world,” occurs every two years (in odd-numbered years), and is regarded as a premier global event, with artists from different corners of the world and national pavilions shining light on their artists’ creative endeavors.

The exhibition will aim to underscore the idea that the meaning of artworks are not embedded principally in objects, but in conversations – first between artist and artwork, and then between artwork and audience, and later between different publics. Ultimately, #biennale Arte 2019 aspires to the ideal that what is most important about an exhibition is not what it puts on display, but how audiences can use their experience of the exhibition afterwards, to confront everyday realities from expanded viewpoints and with new energies. An exhibition should open people’s eyes to previously unconsidered ways of being in the world and thus change their view of that world.

Ralph RugoffCurator at La #biennaledivenezia & Director of the Hayward Gallery, London