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may 03, 2019 - GioPagani

Giopagani: helter skelter and unknown pleasures capsule collections break the standardization schemes


“In a market stressed by the speed of change and the spasmodic succession of new trends, where the concept of modernity has gradually been lost, #giopagani defines a language that re-elaborates and interprets aesthetic canons, rewarding the eclecticism, the overlapping, the ability to create by mixing styles, far from standardization”. Gio Pagani

Influences and contaminations that recall places and distant civilizations, in a bold but always elegant mix of elements, between #design and fashion, with a unique and unmistakable aesthetic taste, the one of Gio Pagani - the creative soul of the brand - pervaded with a transversal knowledge of the most varied expressive forms, like a melting-pot of cultures arisen from travels and experiences that the Art Director brings into his world.

Art, poetry, photography, music and fashion are some of the inspiring sources that enrich the universe of GIOPAGANI. It is no coincidence that the products are gathered in different Capsule Collection: each one of them expresses its own soul, a precise stylistic research, a unique aesthetic language. A creative approach belonging to a world that tells of a fluid society, from millennials to the most mature generations, that live their time preferring the narration to the object.

The Capsule Collections are felt as a creative experience that gives life to a series of objects. Outsource of an inspired instant that resolves itself within the Capsule.

Each Capsule Collection is like a mirror that reminds us of a particular memory. Objects that combine the timeless appeal of #design with the ultra-contemporary codes of fashion, the art of custom-made Haute Couture, the rigor of architecture, the expressive power of the visual arts.

Opening the doors of the GIOPAGANI world means entering a place made of multiform inspirations that lead to surprising pieces of furniture able to create extraordinary atmospheres. An intensity of research and creation aimed at transforming the ordinary into extraordinary, shapes and materials into emotions.

A personal aesthetic touch that goes straight into the heart like a tailored suit. Like a two-way trip to the known codes of the past reinterpreted in an avant-garde language. As Gio Pagani states “I am inspired by forms of memory to give a story to the new. To be modern, we must not deny the past. "

Two new Capsule Collections will be unveiled at Salone del Mobile:

HELTER SKELTER capsule collection

In the 1960s, society experienced a real youth revolt rejecting the conservative conventions and models, by choosing the freedom of aesthetic expression.

HELTER SKELTER is a tribute to the age of contamination between the arts, of spasmodic research of the New, experimentations and complete detachment from old schemes.

It is a still image that wants to recall that moment of the Beat Generation. A Capsule with casual shapes, a fusion of formal and informal, disrespectful of contemporary trends but with a heritage of lines, materials and colors that interpret and re-elaborate that aesthetic.

The collection consists of: sofas and armchairs, tables and chairs.

UNKNOWN PLEASURES capsule collection

A journey that retraces the multi-faceted sounds and trends of the New Wave movement of the 1980s: from the polychrome richness of the rainbow of the Sixties and the Seventies, to the macroscopic kaleidoscope of sounds and moods of today.

UNKNOWN PLEASURES leads into this complex universe that is not a very precise and determined genre, but is full of a thousand rivulets, and that finds its fundamental characteristic in the synthetic simplification of the approach. 

If the fashion evolution was chaos worldwide in that period, de-contextualising symbols and mixing old and new together, in Italy it became the pursuit for a clean line, a dogmatic and pure aesthetic.

The use of an essential formal lexicon composed of a few elements, the executive rigor, and the absence of decoration give life to geometrically defined objects formed by repetition and variation.

The collection consists of: sofas and armchairs, tables and chairs.

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