Press release
545KB
april 23, 2019 - Puma
Puma revives the heritage Roma sneaker
Sports company #puma launches #roma 68 OG, a timeless classic that was originally launched to celebrate Italy’s historic Euro Cup Victory in 1968. Known for its minimalist good looks, the sport-turned-street icon returns over 50 years later through a series of drops and exciting collaborations in 2019.
ROMA is the stuff of #puma Archive legend. The original, which debuted in 1968, was geared for sprints, hurdles and sweatbands with its padded styling. On the heels of its sporting #heritage, the sneakers versatile and sleek design gained popularity among football casuals in the 80’s. A subcultural icon in its own right, it soon became synonymous with #fashion and street culture for its retro cool appeal.
A perfect nod to its rich #heritage, the 2019 edition is revived in all its glory featuring OG colorways and luxe materials. With a premium leather upper, the sneaker’s low-profile cut is fitted with a gum outsole and reinforced heel to provide extra comfort. Completing the look with an iconic blue Formstrip and gold branding on the upper, the sneaker pack debuts in Whisper White – Blue Yonder colorway.
The #roma 68 OG drops globally at #puma.com, #puma stores and retailers on April 20, 2019.
19SS xSP Roma Colosseum Full RGB
10134x6667, 3MB
19SS xSP Roma Colosseum Portraitcrop Above RGB
3509x4961, 1MB
19SS xSP Roma Colosseum Portraitcrop Front-Back RGB
3509x4961, 1MB
19SS xSP Roma Colosseum Portraitcrop RGB
3509x4961, 1MB
19SS xSP Roma Colosseum Portraitcrop Side RGB
3509x4961, 1MB
19SS xSP Roma Colosseum Under RGB
3509x4961, 963KB
370601 01
1667x1667, 813KB
370601 01 bv
1667x1667, 1MB
370601 01 sv01
1667x1667, 687KB
370601 01 sv02
1667x1667, 617KB
370601 01 sv03
1667x1667, 659KB
370601 01 sv04
1667x1667, 1MB
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