Press release
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april 17, 2019 - Genesis
Small car, big apple: Genesis reveals Mint Concept
- The #mintconcept introduces the new typology of the premium city car as an accessory for the modern, urban lifestyle
- Reductive, decluttered interior design features innovative digital UX
- Represents a global design effort among #genesis design studios in Europe, Asia, and North America
NEW YORK, N.Y., April 16, 2019 —Today, #genesis revealed the #mintconcept at Hudson Yards, ahead of the opening of the 2019 New York International Auto Show. The #mintconcept introduces the all-electric, luxury car for the city, a new vehicle typology, featuring organic design and an innovative interior user experience.
“As a brand, #genesis embraces progressive design values, and the #mintconcept reinforces this commitment from a previously undiscovered perspective,” said Manfred Fitzgerald, Executive Vice President and Global Head of the #genesis Brand. “Mint belongs in the city, and we are proud to introduce our evolution of the ideal city car in New York.”
The Electric Luxury City Car: A New Vehicle Typology
The #mintconcept respects city life and the challenges it dispatches on a regular basis. The lightweight runabout reimagines the iconic shape of the city car, tailored to the needs of modern lifestyle. Mint is both highly maneuverable and exhilarating to drive.
“The #mintconcept disconnects the physical dimensions of the vehicle from its positioning as a premium product, calquing the city car of the past to today,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “The #mintconcept is a designer’s Occam’s razor that challenged us to visualize a scaled-down interpretation of our signature aesthetic.”
The #mintconcept represents a holistic collaboration among #genesis design studios located around the world, led by #genesis Global Advanced Design in Germany, #genesis Design Team in the U.S., and the Namyang Design Center in South Korea.
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