april 15, 2019 - Ducati

Ducati Launches Newest Exclusive Southern California Showroom With Ducati Newport Beach Grand Opening

  • Southern #california Highlighted as the Largest U.S. Sales Market for
  • Ducati North America Ducati’s Global and North American CEOs in Attendance to Celebrate Opening of Flagship West Coast Dealership
  • Completely Renovated Retail Store Now Exclusively Dedicated to #ducati Motorcycles, with Accessories and Apparel, Opens Doors in Orange County, California

Mountain View, Calif., 12 April 2019 – Last night the influential seaside community of Newport Beach, #california, was a motorcycle mecca as #ducati celebrated the grand opening of its newest exclusive dealership location. Global Chief Executive #claudiodomenicali as well as North American CEO, Jason Chinnock, were in attendance for the gathering of hundreds of #ducati fans, industry media, local VIPs and respected clients, all eager to experience the welcoming Italian atmosphere of the U.S. West Coast’s newest flagship exclusive showroom.

“Southern #california is the largest market in the U.S.,” said #claudiodomenicali, Chief Executive Officer of #ducati. “In a short time, #ducati has grown from only #racing motorcycles to a diverse range of sports motorcycles for many types of riders. This breadth of motorcycle segments makes it possible for such an important dealer to make a Ducati-only showroom a profitable business model in Southern #california. The opening of #ducati Newport Beach as an exclusive dealer is testament to the evolution of #ducati.”

Ducati has extended its reach in recent years, currently with more than 700 dealerships globally. #ducati Newport Beach is located at 1601 Newport Blvd, Costa Mesa, CA 92627 and features #ducati apparel displays, a dedicated #ducati accessories showroom, a customer lounge, and state-of-the-art #ducati service department.

“To have Mr. Domenicali here with us to open the doors to our new flagship dealership is something we’re honored to experience,” said Michael Guerin, owner of #ducati Newport Beach. “We’re fully invested in the #ducati experience, particularly here in Southern #california where the population is so enthusiastic about riding. Now that we’re able to focus solely on #ducati, we can be an even stronger pillar for the brand providing the #ducati customers with the best #ducati experience.”

On display last night were stunning selections from the 2019 #ducati model lineup, including the new Diavel 1260 power cruiser, which recently won the prestigious “Red Dot: Best of the Best” award for its unmistakable design. Powerful and muscular, the new Diavel 1260 combines the performance of a superbike with the style of a cruiser, integrating a new Testastretta DVT 1262 engine with an impressive 159 horsepower.