Press release
161KB
april 11, 2019 - Laboratoires Filorga Paris
FILORGA WILL BE AT THE FUORISALONE 2019 EVENT WITH THEIR #NOFILTERSKIN LAB, DEDICATED TO NO-FILTER BEAUTY
In partnership with Tortona #design Week and in the heart of the Tortona District, Filorga opens the doors of their #NoFilterSkin Lab, a pop-up lounge in Largo delle Culture, where the star is the new re-oxigenating and brightening line Oxygen-Glow.
The #filorga #nofilterskin experience takes shape amidst pink neon lights, designated #beauty areas and photo shoots: guests can try the Oxygen-Glow products with a complimentary mini-treatment and commemorate their own selfie-ready skin with a photo booth #nofilter or with photos taken by young artists.
The brand has designed this space to be a dialogue between cosmetics science and contemporaneity where a skincare routine, with the literal meaning of “taking care of one’s skin”, meets today’s aesthetic needs.
Right at the center of the #beauty Lab, the “#nofilterskin pink-net wall” stands out. In this photographic installation, every day there will be an exhibition of the lounge guests #nofilter portraits shot by young photographers that use social media as a privileged means of expression.This pink net transforms into a physical exhibition of a digital visual world and focuses on that “nude” beauty that is constantly echoed on line where #nofilter and #nomakeup hashtags have more than 200 million and 17 million posts respectively on the Instagram, almost as it were an invitation to be once again in harmony with one’s image.
The #NoFilterSkin Lab takes on the perspective of interpreting the current time of a cosmetic brand that invests 20 percent of its budget every year in research and innovation, while listening to and assessing women’s needs to develop high-tech products the most recognized features of which are their efficacy and seriousness.
FILORGA- #NOFILTERSKIN-LAB OXYGEN-GLOW-CREAM
3782x3340, 692KB
FILORGA- #NOFILTERSKIN-LAB OXYGEN-GLOW-GAMMA
6693x8088, 1MB
FILORGA #NOFILTERSKIN-LAB -esterno-1
2362x1329, 816KB
FILORGA -#NOFILTERSKIN-LAB INTERNO-2
2855x1969, 948KB
Related news |
||
|
|
|
april 17, 2024
|
april 17, 2024
|
april 16, 2024
|
|
This evening, Monday, April 16, Alfa Romeo JUNIOR ushers in Milan Design Week, on show to the public for the first time at the LAR... |
Longstanding collaborators Mercedes-Maybach and David LaChapelle reunite to create three artworks.David LaChapelle celebrates the ... |
Press kit Roca @ Salone del Mobile 2024... |
Download all 
You might be interested in |
||
|
|
|
april 16, 2024
|
april 16, 2024
|
april 15, 2024
|
|
SUSTAINA-C Concept and Pocket Concept join production SH125i ‘Vetro’ scooter to demonstrate Honda’s evolving approach to more sust... |
+++ BMW Group Design shows holistic vision of the future for Design Week in Milan +++ Insights into the creative development proce... |
Exhibition of original works inspired by Lexus’ LF-ZC next generation battery electric vehicle conceptCollaboration features works... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness