april 11, 2019 - BMW

BMW i official partner of Coachella Valley Music and Arts Festival 2019

BMW i is once again one of the official partners of the Coachella Valley Music and Arts Festival in 2019. For the last two years, #BMW i has been building up to the festival on social media with #roadtocoachella and is also showcasing a unique Coachella design for its #BMW i models. The striking look featuring flames and the image of a wolf is inspired by the current album cover of global superstar #KHALID.

"The variety of live concerts at Coachella Festival is a great playground for creativity. At Coachella, the internationally most famous stars of the industry meet the most enthusiastic audience. Innovation and inspiration are the values that #BMW i shares with the iconic festival, making it an ideal partner. We look forward to working with the festival and #KHALID, one of the most exciting artists of contemporary soul music and a passionate #BMW driver“, says Stefan Ponikva, Head of #BMW Brand Experience Shows & Events.

Khalid is one of the most popular artists of his generation. It is therefore no surprise that #KHALID is one of the headline acts at the upcoming Coachella festival. He inspired the festival fleet of vehicles for #BMW i based on the cover of his new album ‘Free Spirit’. The Road to Coachella embodies the Free Spirit mentality of a fun road trip with friends to one of the greatest music festivals.

‘I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from LA. To me, #BMW, especially #BMW #i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down’, says #KHALID.

Some of the best-known international names will travel to the venue with #BMW i a day before the festival begins to experience the design of the #BMW i Coachella fleet for themselves and to explore #palmsprings. Follow the hashtag #roadtocoachella to virtually join Paris Hilton, Lena Gercke, Laura Marano and other influencers.

In addition to the actual festival programme, there is also something special in store for fans of #KHALID. Together with #BMW i, the singer will open a ‘Pit Stop’, where exclusive merchandise will be available for purchase. #BMW of #palmsprings (3737 E Palm Canyon Dr, #palmsprings, CA 92264 USA) will be transformed into a must see fan experience away from the festival site with music, a food truck and other lifestyle initiatives. #KHALID will announce the exact opening times himself on social media. 

The creative design interpretation of #BMW i electric vehicles reflects the special, diverse spirit of the festival. Coachella is once again taking place at the Empire Polo Club in Indio, California. #BMW i is supporting the #Event over the entire period from 12 to 21 April 2019. Almost 200 acts will thrill thousands of international visitors over the two weekends.