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april 10, 2019 - Ojala

Ojalà at Salone del Mobile 2019


On the occasion of the Milan #design Week 2019 (April 9-14) the #casa OJALÁ / INHABITING THE INFINITE CHOICE installation will be presented, a representation of the #casa Ojalá“Residential building with high flexibility”, a patented project by Architect Beatrice Bonzanigo (IB Studio) hosted by Post #design Gallery / Memphis in the heart of Brera, together with the exhibition Memphis + Post #design: a selection in 5 rooms. Fabric and material visuals will frame a scale 1:10 model to introduce the visitor to the world of infinite choice that #casa Ojalá offers to the public for the first time.

A flexible product

“Residential building with high flexibility” is thename of the patented project No. 102017000143538,registered as a European Community Model and #design for intellectual property with No. 005822269 byArchitect Beatrice Bonzanigo.

This is a small, 27 sq m house with more than 1.000interior solutions working in synchrony without everchanging the original structure and shape.

Casa Ojalá develops from a manual mechanical system composed of ropes, pulleys and cranks, bringing the guest back to the memory of a journey on a sailboat pushed by the wind.

Wood and fabrics recall the traditions of the place where #casa Ojalá stands, highlighting its uniquenessand aesthetic adaptability, while remaining a formally recognizable, globally marketable object.

Further information in the press release to download