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april 09, 2019 - Maserati

Maserati at Milan International Design Week

Press release available only in original language. 

Modena, 9th April 2019 –  Following its premiere at the Geneva International Motor Show, #Maserati proposes an exclusive programme at the world’s most important Design Week in Milan, where it is giving tribute to Italian ‘products of excellence’  which are available as a customization options on its new car ranges.

The “Maserati Crafting Italian Experiences” tour starts in the elegant Brera design district in the heart of the historic centre of Milan, a famous area dedicated to the arts and home of the Pinacoteca Art Gallery. In this exclusive setting, visitors can admire the displayed #levante ONE OF ONE customized by #allegraantinori and previously exhibited at the Geneva Show. This special #levante, was configured in a genuine joint creation process by Ms. Antinori with the help of the Centro Stile #Maserati. In this first customization project, every detail defined by Ms. Antinori is closely linked to a facet of her personality: from the distinctive tri-coat green colour inspired by the Tuscan hills to the interior with its unique "Pieno Fiore" leather seats. Coloured with aniline and oils, the seats do not have a surface finish but are embellished with classical 3D-effect button-tufted embroidery. 

This technique guarantees exceptional colour depth and a velvety smooth texture which, like a fine wine, will improve with age. A real work of art, finished with unique and exclusive materials. 

The second stage of the “Maserati Crafting Italian Experiences” project stops at The Flagship Store belonging to De Castelli.This leading metal working firm specializes in the production of home furnishing accessories, surfaces and custom projects. Inside its Flagship Store in the heart of the San Babila district, on Corso Monforte, De Castelli shows what happens when it combines its expertise in metal surfaces with Maserati's eagerness to embrace "metal poetry". When applied to the internal components of the car (the dashboard and the pedals), its sophisticated metalwork creates a noble aspect all the while adding style and textural allure. The chromatic tone is inspired by the rich colours of the Italian landscape. 

Further information in the press release to download