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april 03, 2019 - B-line

B-LINE @Salone del Mobile.Milano 2019


A large, convivial table around which to gather, work and to, why not?, enjoy a pause: at the #salonedelmobile exhibition, B-LINE’s new entries welcome visitors in a scenario for exchanges that are both informal and dynamic. 
Maddalena Casadei’s new #trantran #design becomes the protagonist together with the company’s best-seller seating line: so the small Bix armchair by Zanellato/Bortotto keeps company with Michael Geldmacher’s Toro chair and Karim Rashid’s Hoop chats with the Helix by Favaretto&Partners. 
The conversation continues in the “dehor” area, thanks to furnishings designed for outdoor usage: Maddalena Casadei’s Fonda table engages in a dialogue with the Toro chair’s outdoor version and with the Merano bench and pouf, designed by Ilkka Suppanen and Raffaella Mangiarotti.
The limelight is also shared by the #haxo chair in wood version, designed by #patricknorguet, the other new entry at the Salone, introduced in its multiple versions. In the small corners, the scene is completed with products designed by Joe Colombo, nowadays veritable icons exclusively re-edited by #bline: the versatile Crossed poufs in different sizes, the Ring storage units and a series of multifunctional Boby storage trolleys in various configurations and in the new 2019 colours, Honey and Verdigris.
Designed by #maddalenacasadei, the set-up narrates the path of the Company that has managed to grasp the transformations taking place in the way we live and work, specialising its collections so that they become part of a contemporariness made of increasingly flexible and transversal environments. 
Contract, home and office solutions are all devised for spaces that have become hybrid, going beyond the traditional and conceptual separation between office, community and home: B-LINE products offer a complete overview of functions (seating, tables and furnishing accessories) 
and can in this way become part of our domestic and social lives, nomadic and continuously evolving.

Further information in the press release to download

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