FIFA and the Local Organising Committee (LOC) have announced #orange, one of the world’s leading telecommunications operators, as a National Supporter of the eighth edition of the #fifa Women’s World Cup™. #orange completes the line-up of six National Supporters for the tournament, which is taking place from 7 June to 7 July in nine Host Cities all over France.
Following the French victory at the 2018 #fifa World Cup Russia™, this #fifa Women’s World Cup™ promises to be a popular and family-friendly celebration and to play an instrumental role in the ever-increasing popularity of women’s #football.
For several years now, #orange has been especially interested in promoting the women’s game, involving iconic female players such as Gaëtane Thiney and Amandine Henry in its Team #orange initiative. By becoming a National Supporter of the #fifa Women’s World Cup France 2019™, #orange is pursuing its commitment to women’s #football and more generally to diversity and equality in #sport.
Noël Le Graët, the President of the LOC and the French #football Association (FFF), said: “With under three months to go until the #fifa Women’s World Cup France 2019, we are thrilled to welcome #orange as our sixth and final National Supporter. As a key partner of the FFF and the French national teams, teaming up with this French telecommunications group for this upcoming flagship event was a natural step. With this signing, #orange confirms its unwavering support for the beautiful game.”
Philippe Le Floc’h, FIFA’s Chief Commercial Officer, commented on the deal: “We are very pleased to welcome #orange to our team of French National Supporters. Filling our sixth and final National Supporter slot demonstrates the strength of the #fifa Women’s World Cup™ commercial programme. Companies such as #orange are essential for the successful delivery of the tournament.
Fabienne Dulac, the Executive Vice‑President of #orange France, said: “We are delighted to be supporting this exceptional sporting event alongside #fifa, the LOC and the other National Supporters. For us, this #competition is a great opportunity to reaffirm our commitment to women’s #football and our dedication to its values of diversity and equal opportunities.”
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