Press release
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march 28, 2019 - Alpina
Alpina launches the outdoors Smart Watch AlpinerX declined in four customized designs conceived by Kickstarter backers
After the great success of the launch of #alpinerx on the Kickstarter platform in 2018, with over 3’000 ordered watches, #alpina is proud to launch in 2019 the four most successful designs chosen by Kickstarter
Community Members. The backers had the chance to design their own watch among over 11,000 options on the dedicated configurator.
The new #alpinerx smart outdoors watch uses advanced measurement functions benefiting from environmental sensors such as the new heart rate monitoring, UV, temperature, altitude, pressure,
north direction.
Conceived for outdoor enthusiasts, the watch uses the dedicated #alpinerx companion application, available for iPhone or Android: it tracks your heart rate while exercising, records and analyses your sleep patterns and notifies missed calls and messages and enables you to easily configure the parameters of your watch. The new companion app has been revisited in order to have an easier overview of all your data via a dedicated dashboard. Each function is measured in real time by the watch and streams data to the user’s smartphone to analyze activity and identify areas for improvement while allowing the #alpinerx to receive smartphone notifications on its digital screen.
The #alpinerx has been carefully conceived and designed in our manufacture in Plan-Les-Ouates, Geneva. With its sporty and powerful look, its quality materials and refined details, the #alpinerx makes a strong
statement and quite simply, a cool timepiece to wear.The case is made from glass fiber with a steel case-back, which is very lightweight and comfortable on the wrist. It allows its wearer to enjoy the watch anywhere, in the office or while performing intense sports activities, without being bothered by a heavy timepiece.
With its beautiful curves and sporty design, the watch can easily match any lifestyle and become the ideal day-to-day companion.
Moreover, the #alpinerx is an enduring watch as it is both shock-resistant as well as water-resistant – making it the perfect match for any outdoor adventure. Suggested price: starting at 895 CHF ABOUT ALPINA
THE ORIGINAL SWISS ALPINE SPORTS WATCH MANUFACTURING SINCE 1883 Alpina, famous for its red triangle signature representing the renowned Matterhorn mountain, is a fine Swiss watchmaking manufacture based in Geneva, Switzerland that has been founded in 1883 by a group of passionate watchmakers.
A true pioneer of the Swiss watchmaking industry, #alpina has been the source of numerous patents and innovative calibers inventing the concept of the Swiss sports watch as we know it today, with the birth
of its legendary #alpina 4 in 1938. Faithful to its long tradition of innovation, in 2015 #alpina introduced the first connected Swiss Made Horological #smartwatch, thereby creating a new watch category in the Swiss luxury sports watch industry operating with the greatest precision and reliability in the most demanding sporting environments, like the Alps.
Since 2016 #alpina has been the official watch Supplier of the French Ski Federation and has announced a renewal of its partnership until 2020.
Alpina AL-283LBBO5SAQ6 details 1 HD (c)Eric Rossier
5168x7752, 21MB
Alpina AL-283LBBO5SAQ6 details 2 HD (c)Eric Rossier
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