Press release
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march 28, 2019 - Nike
Jordan Brand Celebrates the Air Jordan I's History In Skateboarding Culture
When it released in 1985, the #airjordan I challenged all prior signature shoe conventions. The colors (some not-so-rules friendly), the swagger, the athlete — it all contributed to a seismic shift for #nike and for the athletic footwear industry at large. In the years following its debut, the #airjordan 1 also took on an unintended legacy, that of iconic skateboard shoe.
The silhouette’s high collar and Air cushioning were well-suited for the era's Vert skaters. Its color range also attracted a group of skateboarders who were helping to define street skating. A cameo video appearance on the feet of Lance Mountain in 1987 more or less solidified the #airjordan I as a skate classic. And from then, even when it wasn’t the shoe being worn, it was often the shoe that inspired what was being made. In 2014, the first official skateboarding AJI was released in collaboration with #nike SB and Lance Mountain.
This season, #jordan Brand celebrates this history in skateboarding culture with a range of #airjordan I lows and highs. The collection is highlighted by a collaborative effort with #nike SB on two #airjordan I highs that pay homage to important locales in the respective histories of #jordan Brand and skateboarding — Chicago, Los Angeles, New York and Paris. Both of the #airjordan I x #nike SBs colorways are designed to age beautifully and reveal a gorgeous underlay with consistent use.
The #airjordan 1 lows will be available starting April 1 and the #airjordan I High x #nike SB colorways release May 25.
SU19 JD TheOnes NIKENEWS AJ1 HIGH GYMRED 02 86613
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SU19 JD TheOnes NIKENEWS AJ1 HIGH LDNtoPRS DETAIL 86614
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SU19 JD TheOnes NIKENEWS AJ1 HIGH LAtoCHI DETAIL 86617
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SU19 JD TheOnes NIKENEWS AJ1 HIGH LAtoCHI 86612
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SU19 JD TheOnes NIKENEWS AJ1 LOW GYMRED 86615
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SU19 JD TheOnes NIKENEWS AJ1 HIGH GYMRED 01 86611
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SU19 JD TheOnes NIKENEWS AJ1 LOW UNIVERSITYGOLD 86619
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SU19 JD TheOnes NIKENEWS AJ1 LOW MYSTICGREEN 86618
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SU19 JD TheOnes NIKENEWS AJ1 LOW GUMHYPERPINK 02 86610
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