Press release
226KB
april 02, 2019 - Peugeot
PEUGEOT electrifies the 2019 Milan Design Week
PEUGEOT will once again be present at the Milan #design Week, the leading annual international #event dedicated to the world of #design. #peugeot #design LAB has created an immersive light and sound show that plunges the visitor into a unique artistic experience that projects PEUGEOT’s electric transition. At the heart of this show is PEUGEOT’s monumental brand ambassador. The 5m tall Lion sculpture is flanked by a pride of his 40 life size “little brothers”.
The new #peugeot 208 & e-208 will also be guests of honour at this year’s Milan #design Week, along with the #peugeotelegendconcept, and a selection of #peugeot Cycles electric bicycles.
Milan #design Week will take place from 8th to 14th April in the famous "Zone Tortona".
Exclusively for Milan #design Week: #peugeot #design LAB has created a dynamic light show featuring PEUGEOT’s monumental ambassador. A flowing spectacle of green and blue dichroic graphics resonates across the Lions giant sculpted contours. The public will be able to walk among a pride of 40 lions that flank their bigger brother. This artistic electrification of PEUGEOT’s ambassador is designed to symbolise the brand's vision for an electric future. Empowered by its 208-year long history, #peugeot looks forward to this new era and the new opportunities it will bring.
The #peugeot lion represents the pride, the strength and the excellence of the Brand. It was created by #peugeot #design LAB, a global brand #design studio that works with external customers, to #design brands, products, services and experiences in all non-automotive sectors.
Welcoming the public to the show will be PEUGEOT e-LEGEND CONCEPT.
Because boredom is not part of our DNA, because independence does not rhyme with monotony, because the energy transition will not erase 120 years of automobile history, #peugeot has created the e-LEGEND #concept. This exciting vision of the future of driving pleasure takes the form of a desirable and iconic vehicle. By adopting a realistic and radically modern template, this projection of the future automobile magnifies the genes and the elegant heritage of the #peugeot brand.
The #peugeotelegendconcept car is the epitome of an optimistic, ultra-desirable future: 100% electric, autonomous and connected.
The new #peugeot 208, makes its Italian premiere at the 2019 Milan #design Week.
The world is changing and the future holds many questions. In the #automotive sector, as is other fields, new challenges call for appropriate responses. Building on its 208-year history, the #peugeot brand is calmly and practically committing to the energy transition era, offering an exciting yet reassuring vision of the future: #UNBORINGTHEFUTURE.
New #peugeot 208 is a new component in this vision of the future: it asserts a youthful image and communicates all its energy, spontaneity that reflect the values of the #peugeot brand - High Expectations, Style and Emotion. Its lithe appearance epitomises cheerful, sporty vitality, brimming with promise. Its sleek, quality #design gives it a high-end look that is perfectly in keeping with the #peugeot brand’s up-market strategy. New #peugeot 208 is at the core of the B segment, making its own contribution to what makes the #peugeot range so successful: assertive #design combined with distinctive innovation and technology.
PEUGEOT’s vision of an electric future is not only limited to automobiles, PEUGEOT Cycles will also be presenting:
- The LU01: a legendary fixie
- The e-Legend (eLC01): The past meets the future in this ebike designed by #peugeot #design Lab. The e-LEGEND marries one of #peugeot CYCLES iconic designs with the latest electric powertrain technology
- The eF01 folding ebike: Featuring an innovative folding system and an electric motor, this bike is designed to be the ultimate last mile mobility solution.
Leone PEUGEOT ed e-Legend concept alla Milano Design Week (2)
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Leone PEUGEOT ed e-Legend concept alla Milano Design Week (1)
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Nuova Peugeot 208 alla Milano Design Week(2)
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Nuova Peugeot 208 alla Milano Design Week (11)
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Nuova Peugeot 208 alla Milano Design Week (6)
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Nuova Peugeot 208 alla Milano Design Week (7)
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Nuova Peugeot 208 alla Milano Design Week(1)
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