march 26, 2019 - BMW

Global Superstar Khalid to Headline BMW i’s 2019 #Road to Coachella Campaign

BMW i will once again celebrate the #RoadtoCoachella as an official partner of the #Coachella Valley Music & Art Festival in 2019.  This year’s campaign will feature global superstar, #khalid, who joins previous #BMW i #RoadtoCoachella headliners, renowned composer and music producer #hanszimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.

WHO:  #BMW i and chart-topping global superstar Khalid 

WHAT: As an official partner of the #Coachella Valley Music & Arts Festival for the third consecutive year, #BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar #khalid.

On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, #BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:

  • A fleet of custom art wrapped #BMW #i8 + #BMW #i3 models, inspired by Free Spirit and unveiled by a #BMW brand video featuring #khalid.
  • A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.
  • #RoadToCoachella #palmsprings pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with #khalid:

    • Meet + Greet with the top billing performer
    • Food Trucks
    • Free Spirit Shop
    • Artist inspired + #BMW bandanas via fan-favorite claw machine
  • iHeart Radio sweepstakes where one lucky fan will win a #Coachella weekend including: use of a custom wrapped #i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.