march 14, 2019 - Moroso

Moroso + Ingo Maurer: this is the beginning of a beautiful friendship

Moroso and the iconic lighting brand Ingo Maurer are celebrating the beginning of an aesthetic synergy and commercial partnership.
The two brands have always had in common a strong sense of project, design, aesthetics and aneclectic approach to research that goes beyond the object itself. This has given life to #design objects, which are archetypes in their own right. For the first time, these products will be styled and displayed side by side in a joint project.

"I have always loved Ingo's work, I believe his poetry, vision, irony and way of using colour are in perfect harmony to our sensitivity. We have always had in common the passion for projects and unconventional way of interpreting #design objects. In addition to this, I myself have an infinite respect for him as a person." - Patrizia Moroso
After the first step in the collaboration, which saw the two brands sharing a stand at the BAU trade fair in Munich in January, Moroso will be presenting #ingomaurer lamps at its showroom in Via Pontaccio, #milan
Ingo Maurer creations will be illuminating the Shanghai Tip and Redondo furniture collections by Patricia Urquiola,Shadowy armchairs by Tord Boontje and the new Casa Modernista sofa by Doshi Levien in an installation dedicated to this new partnership, which can be visited in the #moroso showroom from the 12th to the 30th March.
The next step will take place at the Salone del Mobile, on the #moroso stand designed by Patricia Urquiola (Pavilion 16 – Stand A29/B22), and at Fuorisalone, in the showroom in Via Pontaccio, which will feature an installation curated by Marco Viola to mark the 10th anniversary of the M'Afrique collection.
The commercial partnership between the two brands will see the display and sale of their respective products in the #moroso showroom in #milan and Maurer showroom at 47 Kaiserstrasse, Munich.
The two companies will be jointly presenting their products to the Italian contract market, proposing interiors' solutions featuring #moroso furniture and #ingomaurer lamps, along with custom-made solutions.

Further information in the press release to download