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march 07, 2019 - JCP Universe

JCP - ERET console by SAMER ALAMEEN

ERET console
Design: Samer Alameen
Production: #jcp, 2018

“Measured out and bolted in
Is where you find your freedom From all that you want”

Haiku by Alistair Gentry

Over a hundred years since its inception, around the world there are thousands of Meccano players and fanatics, many clubs and hundreds of websites covering its history, model building instructions and nostalgia. A toy conceived back in 1898, but the fact is that it is more than a toy: it’s educational, it teaches basic mechanical principles and it inspired this brand new arti- fact. Eret is a console made of stainless steel consisting of perforated metal surfaces and fixing bolts.

Materials: Galvanized stainless steel
Dimensions (H x W x D): 200cm x 270cm x 36cm

SAMER ALAMEEN
profile

Samer Alameen’s work is anchored in a world of unique story-telling, something that stems from his extensive background in advertising and which has lead him to become a creator himself. Inspired by history, treasured memories and a sense of tradition, Samer reinvents the objects he creates.

Born in Beirut-Lebanon in 1971, he graduated from the Lebanese American Uni- versity with a double major in Fine Arts and Advertising in 1992, going on to work for a variety of prestigious agencies including Publicist and Grey Worldwi- de. In 2006, Samer launched his own studio specialising in branding and image consultancy, while in 2012 Samer decided to launch his own designs and his first collection, Walking Objects, inspired by the Khayzaran chair.

Straight away it received media attention and encouraged him to go on and complete a Masters Degree in industrial #design at Scuola Politecnica di #design (SPD) in Milan. He graduated in January 2014 and in April participated in Salone del Mobile with the exhibition Around The Frame.

In April 2017, Alameen launched his latest collection, Glassified, at the forthco- ming Milan #design Week, showcasing a series of glass pieces.


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