The Geneva International Motor Show is launching a new edition: The 2019 Show will be presented with a new look that includes a new graphic for the publicity campaign and a completely revised web site. The number of inscriptions for the next GIMS is promising so far and the past exhibitors are remaining loyal to the Geneva Show. Early information is now available on the website and on social media links for GIMS (www.gims.swiss and #GimsSwiss).
Nearly six months before the next Geneva International Motor Show (GIMS) on March 7-17, 2019, the GIMS is presenting its new visual identity. The motif of the publicity campaign for the next edition will focus on the theme „liquid”. In the graphic the automobile moves completely into the centre of attention. Initially the graphic was developed by an animation. „The automobile is created in this way to represent the fresh dynamism of the Motor Show and that of its exhibitors. Each year more than one hundred innovations in the domains of technology, design, security and comfort are presented at this #event,” explained André Hefti, General Manager of the GIMS. The graphic is a luminous and colourful invitation to the next edition of the GIMS. The agency Wirz Brand Relations AG from Zurich was responsible for the conceptualization and realization of this graphic.
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