Pepe #jeans London has always embraced the spirit of London, its music, heritage and its eclectic style. Now, with the launch of PEPE – a new generation by Pepe #jeans it’s time to bring that rebellious spirit to the spring/summer 2019 season.
Drawing on the rich legacy of the brand, the 1980s and 1990s have been rekindled in a series of denim pieces, in white and blue washes; and logo T-shirts for both men and women. There are stripes and slogan T-shirts, denim jackets and long-sleeved tops. Throughout, the retro red tag and archive Pepe logo are instantly recognizable but have an old-school charm that today feels modern, while still being reflective of Pepe #jeans London’s original roots.
The collection is inspired by a sense of rebellion, tapping into that youthful time in one’s life when freedom and friendship are the most important things.
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